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	<title>Digital Daily &#187; aluminum</title>
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	<description>by John Paczkowski</description>
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		<title>Big Apple</title>
		<link>http://digitaldaily.allthingsd.com/20091020/big-apple/</link>
		<comments>http://digitaldaily.allthingsd.com/20091020/big-apple/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 18:00:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<title>Apple Updates Mac Lineup, Announces Multitouch "Magic Mouse"</title>
		<link>http://digitaldaily.allthingsd.com/20091020/apple-updates/</link>
		<comments>http://digitaldaily.allthingsd.com/20091020/apple-updates/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 16:10:28 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=26958</guid>
		<description><![CDATA[The Apple store went offline Tuesday morning and when it returned, it did so with a groaning board of new hardware, including a range of aluminum and edge-to-edge glass iMacs, new Mac Minis, a 13-inch unibody polycarbonate MacBook and a wireless, multitouch "Magic Mouse."]]></description>
			<content:encoded><![CDATA[<p>The Apple store went offline Tuesday morning and when it returned, it did so with a groaning board of new hardware, including <a href="http://www.apple.com/imac/">a range of aluminum and edge-to-edge glass iMacs</a>, <a href="http://www.apple.com/macmini/">Mac minis</a>, <a href="http://www.apple.com/macbook/">a 13-inch unibody polycarbonate MacBook</a> and a <a href="http://www.apple.com/magicmouse/">wireless, multitouch &#8220;Magic Mouse.&#8221;</a></p>
<p><a href="http://digitaldaily.allthingsd.com/files/2009/10/overview_hero1_200910201.png" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2009/10/overview_hero1_200910201-250x123.png" alt="overview_hero1_20091020" title="overview_hero1_20091020" width="250" height="123" class="aligncenter size-medium wp-image-26985" /></a></p>
<p>The <a href="http://www.apple.com/pr/library/2009/10/20imac.html">new iMacs</a> boast LED-backlit 21.5- and 27-inch widescreen displays in an edge-to-edge glass design and  all aluminum enclosure. They’re available with Intel (INTC) Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for even better performance. The low-end model is priced at $1,199, the same as the past generation, but its high-end sibling is now $200 cheaper, at $1,999.</p>
<p><a href="http://digitaldaily.allthingsd.com/files/2009/10/overview_hero1_20091020.jpg" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2009/10/overview_hero1_20091020-250x110.jpg" alt="overview_hero1_20091020" title="overview_hero1_20091020" width="250" height="110" class="aligncenter size-medium wp-image-26984" /></a></p>
<p>The <a href="http://www.apple.com/pr/library/2009/10/20macbook.html">new MacBook</a>  features an 13.3-inch LED backlit display, a multitouch trackpad, and a $999 price tag. Though still housed in white polycarbonate plastic, it features an updated unibody design borrowed from the MacBook Pro.  </p>
<p><a href="http://digitaldaily.allthingsd.com/files/2009/10/hero_1_20091020.jpg" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2009/10/hero_1_20091020-250x86.jpg" alt="hero_1_20091020" title="hero_1_20091020" width="250" height="86" class="aligncenter size-medium wp-image-26981" /></a></p>
<p>The successor to the Mighty Mouse, <a href="http://www.apple.com/pr/library/2009/10/20magicmouse.html">Magic Mouse</a>, eliminates mechanical buttons, instead, employing the same multitouch surface found on the iPhone, iPod touch, and Mac notebook trackpads, allowing users to navigate their desktops with simple gesture commands.</p>
<p><a href="http://digitaldaily.allthingsd.com/files/2009/10/apple-remote-091020-1.png" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2009/10/apple-remote-091020-1-250x239.png" alt="apple-remote-091020-1" title="apple-remote-091020-1" width="250" height="239" class="aligncenter size-medium wp-image-27007" /></a></p>
<p>Accompanying the Magic Mouse is a <a href="http://store.apple.com/us/product/MC377?mco=MTMzNzQ4ODg">a new Apple Remote</a>. It’s got a new design and is, predictably, housed in aluminum.</p>
<p><a href="http://digitaldaily.allthingsd.com/files/2009/10/mini.png" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2009/10/mini-250x204.png" alt="mini" title="mini" width="250" height="204" class="aligncenter size-medium wp-image-26996" /></a></p>
<p>Finally, Apple (AAPL) also updated the Mac mini. While its design is largely identical to that of its predecessor, it offers far more storage. Starting at $599, the entry-level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, Nvidia GeForce 9400M integrated graphics and a SuperDrive. </p>
<p>There’s also a new $999 Mac mini that’s specially configured with a Mac OS X Snow Leopard Server. It’s outfitted with two 500GB hard drives for a total of 1TB of server storage. </p>
<p>Quite a refresh and one analysts are already crowing about. In a bulletin released after the announcement, Piper Jaffray&#8217;s Gene Munster said Apple&#8217;s new machines will undoubtedly improve the company&#8217;s prospects for the December quarter. </p>
<p>&#8220;We expect the new iMacs, and to a lesser degree the new Mac minis, to help the desktop category rebound in the Dec. quarter,&#8221; Munster wrote. &#8220;In other words, the headwind that existed in the Sept. quarter due to aging Mac desktops has now turned into a tailwind for Mac units in the Dec. quarter&#8230;.Bottom Line: Street Mac numbers may also be conservative if positive trends continue coupled with new Macs in the quarter.&#8221;</p>
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		<title>New From Apple: iPod Shuffle HAL Edition</title>
		<link>http://digitaldaily.allthingsd.com/20090311/new-from-apple-ipod-shuffle-hal-edition/</link>
		<comments>http://digitaldaily.allthingsd.com/20090311/new-from-apple-ipod-shuffle-hal-edition/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 13:28:10 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[click wheel]]></category>
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		<category><![CDATA[Dave Bowman]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=14637</guid>
		<description><![CDATA[The Apple Store went down for updating early this morning and when it returned, it featured an all-new iPod shuffle. Nearly half the size of its predecessor, this third-generation player features a new aluminum design and a new VoiceOver feature that enables it to say the names of song titles, artists and playlists outloud in 14 languages.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/03/shuffle_hal-150x150.jpg" alt="shuffle_hal" width="150" height="150" class="alignright size-thumbnail wp-image-14641" />The Apple Store went down for updating early this morning and when it returned, it featured <a href="http://www.apple.com/ipodshuffle/">an all-new iPod shuffle</a>. Nearly half the size of its predecessor, this third-generation player features a new aluminum design and holds up to 1,000 songs with its 4GB of built-in storage. It also boasts <a href="http://www.apple.com/pr/library/2009/03/11ipod.html">a new VoiceOver feature</a> that enables it to say the names of song titles, artists and playlists outloud in 14 languages (click <a href="http://www.apple.com/105/media/us/ipoditunes/shuffle/2009/audio/apple-ipodshuffle-voiceover-artist_and_song_name-20090311.mov#ArtistAndSongName">here</a> to hear an example). </p>
<p>&#8220;Imagine your music player talking to you, telling you your song titles, artists and playlist names,&#8221; Greg Joswiak, Apple&#8217;s vice president of iPod and iPhone Product Marketing said in a statement. &#8220;The amazingly small new iPod shuffle takes a revolutionary approach to how you listen to your music by talking to you.&#8221; </p>
<p>An interesting feature for those of us that can&#8217;t always recall a song name or its author simply by listening to it. Reminds me of <a href="http://www.imdb.com/title/tt0062622/quotes">HAL in 2001: A Space Odyssey</a>.</p>
<blockquote><p>&#8220;Dave Bowman: Tell me the name of the song, HAL.<br />
HAL: I&#8217;m sorry Dave, I&#8217;m afraid I can&#8217;t do that.<br />
Dave Bowman: What&#8217;s the problem?<br />
HAL: I think you know what the problem is just as well as I do&#8230;.&#8221;
</p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2009/03/new-4gb-ipodshufflejpg-300x206.jpg" alt="shuffle" title="shuffle" width="300" height="206" class="aligncenter size-medium wp-image-14649" /></p>
<p>As with most Apple (AAPL) products, the design of the device is impressive&#8211;sleek and impossibly small. That said, one of its elements may prove off-putting: The new shuffle lacks a click wheel. Its controls have been moved to the earphone cord. Which means it&#8217;s incompatible with third-party earphones until someone comes out with an adapter cable that will make it a bit costlier than its $79 price.</p>
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		<title>Steve Jobs's Health: Chalk It Up to Hormones</title>
		<link>http://digitaldaily.allthingsd.com/20090105/steve-jobss-health-chalk-it-up-to-hormones/</link>
		<comments>http://digitaldaily.allthingsd.com/20090105/steve-jobss-health-chalk-it-up-to-hormones/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 18:34:52 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=10594</guid>
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		<title>Apple: A Ship That Leaks From the Top?</title>
		<link>http://digitaldaily.allthingsd.com/20081015/apple-a-ship-that-leaks-from-the-top/</link>
		<comments>http://digitaldaily.allthingsd.com/20081015/apple-a-ship-that-leaks-from-the-top/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 18:28:43 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6828</guid>
		<description><![CDATA[Beyond the technology on display at Tuesday’s Apple event, what was perhaps most interesting was the accuracy with which it had been predicted. Astonishing really, given Apple’s near-monomaniacal secrecy. With the exception of that bogus $800 MacBook story, nearly every single rumor voiced in the weeks preceding Tuesday’s event was proven true.]]></description>
			<content:encoded><![CDATA[<blockquote><p>When Daily Variety broke the news that Pixar had hired writers for the pitch that became the 2007 release, ‘Ratatouille,’ Steve Jobs tracked the reporter down at the Sundance Film Festival, demanding to know her sources and threatening to fire the film’s writers. He called her on the private line of a rented condo&#8211;a number she had not given out to anyone. She still doesn’t know how he found it.&#8221;</p>
<p>– <a href="http://digitaldaily.allthingsd.com/20071220/apple-thinksecret/">Daily Variety, June 18, 2006</a></p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/jobsd5.jpg" alt="" title="jobsd5" width="350" height="233" class="aligncenter size-full wp-image-6829" /></p>
<p>Beyond the technology on display at <a href="http://digitaldaily.allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event/">Tuesday&#8217;s Apple event</a>, what was perhaps most interesting was the accuracy with which it had been predicted. Astonishing really, given Apple&#8217;s near-monomaniacal secrecy. With the exception of <a href="http://daringfireball.net/2008/10/todays_claim_chowder">that bogus $800 MacBook story</a>, nearly every single <a href="http://digitaldaily.allthingsd.com/20081013/apple-rd-the-r-stands-for-rumor/">rumor</a> voiced in the weeks preceding Tuesday&#8217;s event was proven true&#8211;Apple&#8217;s new &#8220;brick&#8221; manufacturing process, aluminum enclosures for consumer MacBooks, LED backlit display, multi-touch glass trackpads, the screaming fast new Nvidia GPUs, even the date of the MacBook event itself. So when CEO Steve Jobs took the stage and said, &#8220;we have some exciting new products to show you,&#8221; most everyone sitting in the audience already had a pretty damn good idea what they were about to be shown. And that&#8217;s got to bother Apple (AAPL), which has long argued that leaks dampen excitement around product launches and taken legal action against rumor sites that publish them. Certainly, Jobs, showman that he is, can&#8217;t be pleased that the rabbits he&#8217;d planned to pull out of his hat Tuesday were hopping willy-nilly about the stage before he even arrived.</p>
<p>But apparently there&#8217;s little Apple can do to stop it.  Or it&#8217;s given up trying. Or something else. &#8220;There used to be saying at Apple,&#8221; <a href="http://d5.allthingsd.com/20070530/d5-gates-jobs-interview/">Jobs recalled at our D5 conference</a>: &#8220;Isn&#8217;t it funny? A ship that leaks from the top.&#8221;</p>
<p>Perhaps it&#8217;s time for that saying be brought back into popular usage.</p>
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		<title>Apple Notebook Event: The Unibody Enclosure</title>
		<link>http://digitaldaily.allthingsd.com/20081014/liveblogging-from-apple-notebook-event/</link>
		<comments>http://digitaldaily.allthingsd.com/20081014/liveblogging-from-apple-notebook-event/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 17:30:09 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Jon Ives]]></category>
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		<category><![CDATA[LED display]]></category>
		<category><![CDATA[MacBook Air]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6711</guid>
		<description><![CDATA[Jobs invites Jon Ives, senior vice president for industrial design,  to the stage to explain the  evolution of Apple's design and manufacturing process. Looks like the "brick" manufacturing process could be true. ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/chassis.jpg" alt="" title="chassis" width="200" height="205" class="alignright size-full wp-image-6738" />Steve Jobs invites Jon Ives, senior vice president for industrial design, to the stage to explain the  evolution of Apple&#8217;s design and manufacturing process. Looks like the &#8220;brick&#8221; manufacturing process could be true. &#8230;</p>
<p>Ives describes how excess aluminum left over from the original piece used in manufacturing is recycled throughout the process. The precision aluminum unibody enclosure that Apple used in the MacBook Air, he notes, is now being extended to the rest of the Mac notebook lineup.</p>
<p>Jobs returns to the stage. He explains that chipmaker Nvidia approached Apple (AAPL) about a new graphics chip that could be used in desktops. Apple decided to adopt it for laptops, however. The chip, called GForce 9400M, delivers graphics up to five times faster than Apple&#8217;s current graphics chips.</p>
<p>New notebooks will boast a multi-touch glass trackpad. The entire trackpad is the button.</p>
<p>The trackpad supports multifinger gestures, including some new ones. Four-finger gestures can control AMD app-switching.</p>
<p>A full-glass instant-on LED displays all connectors on one side. The notebooks feature next-gen graphics, mini-display port connector and a magnetic latch. </p>
<p>And they&#8217;re environmentally responsible. The unibody design, for example, requires only half the number of parts of Apple&#8217;s previous notebooks.</p>
<p>Jobs passes a chassis around the audience, and it is, indeed, very slick. &#8220;A tour de force of engineering,&#8221; says Jobs. Holding one of these in your hands, it&#8217;s tough to disagree. </p>
<p>More coming &#8230;</p>
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		<title>Apple R&amp;D: The "R" Stands for Rumor</title>
		<link>http://digitaldaily.allthingsd.com/20081013/apple-rd-the-r-stands-for-rumor/</link>
		<comments>http://digitaldaily.allthingsd.com/20081013/apple-rd-the-r-stands-for-rumor/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 18:17:57 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[volume manufacturing]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6649</guid>
		<description><![CDATA[The media will gather tomorrow at Apple’s Cupertino, Calif., headquarters for an invitation-only event–presumably about updates to its MacBook and MacBook Pro lines. And, as with every Apple product launch, tomorrow’s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/appleinvite.jpg" alt="" title="appleinvite" width="350" height="286" class="aligncenter size-full wp-image-6648" /></p>
<blockquote><p>
One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer. Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss.&#8221;</p>
<p>&#8211;<a href="http://seekingalpha.com/article/86056-apple-f3q08-qtr-end-6-28-08-earnings-call-transcript?page=-1"> Apple Chief Operating Officer Tim Cook, July 21, 2008</a>
</p></blockquote>
<p>The media will gather tomorrow at Apple&#8217;s Cupertino, Calif., headquarters for <a href="http://digitaldaily.allthingsd.com/20081009/apple-announces-oct-14-notebook-event/">an invitation-only event</a>&#8211;presumably about updates to its MacBook and MacBook Pro lines. And as with every Apple (AAPL) product launch, tomorrow&#8217;s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds:</p>
<ul>
<li>Apple will uncrate a new line of MacBooks whose cases are <a href="http://9to5mac.com/macbook-brick">carved from a single brick of aircraft-grade aluminum</a>.</li>
<li>Apple&#8217;s refreshed MacBook line will include a machine priced at below $1000, perhaps even <a href="http://www.inquisitr.com/4834/exclusive-apple-to-launch-800-laptop/">as low as $800</a>.</li>
<li>The new MacBooks will feature  <a href="http://macenstein.com/default/archives/1721">glass, multi-touch trackpads</a> and <a href="http://www.digitimes.com/news/a20080521PB201.html"> LED-backlit displays</a>.</li>
<li>They&#8217;ll swap out Intel&#8217;s chipset&#8211;not the central processor&#8211;for <a href="http://macsoda.com/2008/10/02/nvidia-event-moved-to-familiar-date/">Nvidia&#8217;s MCP7A</a>, which reportedly blows the doors off Intel&#8217;s G45 in the graphics department.</li>
<li>Blu-ray will be offered as <a href="http://revision3.com/blog/2008/10/11/amazing-diggnation-in-london/">an option</a> on high-end models.</li>
<li>Finally, Apple&#8217;s new line of portables will include the <a href="http://digitaldaily.allthingsd.com/20080725/itablet/">unmatchable &#8220;state-of-the-art new product&#8221;</a> to which Apple CFO Peter Oppenheimer and COO Tim Cook  referred earlier this year, and that product will be a tablet. Something along the lines of the &#8220;MacBook Touch&#8221; <a href="http://www.macdailynews.com/index.php/weblog/comments/rumor_apples_secret_product_is_macbook_touch/">described by MacDailyNews</a> back in July.<br />
<blockquote><p>
Think MacBook screen, possibly a bit smaller, in glass with iPhone-like but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion&#8217;s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. &#8230; App Store-compatible, able to run Mac apps, too.&#8221;
</p></blockquote>
</li>
</ul>
<p>An interesting spread of rumors, some quite likely, others improbable &#8230; and yet entirely plausible because, after all, it&#8217;s Apple we&#8217;re talking about. We&#8217;ll find out which of these proves true tomorrow at 10 a.m. PDT. I&#8217;ll be covering the event live, so be sure pay us a visit tomorrow.</p>
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		<title>YouTube MacGyver-ized</title>
		<link>http://digitaldaily.allthingsd.com/20081013/youtube-macgyver-ized/</link>
		<comments>http://digitaldaily.allthingsd.com/20081013/youtube-macgyver-ized/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 18:00:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6663</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1854870593}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Report: New MacBooks, Justifications for Buying Them, in Production</title>
		<link>http://digitaldaily.allthingsd.com/20080915/new-macbooks-in-production/</link>
		<comments>http://digitaldaily.allthingsd.com/20080915/new-macbooks-in-production/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 20:24:21 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=5017</guid>
		<description><![CDATA[It's looking more and more like Apple's next-generation Macbooks will arrive at market in October. In a research note to clients today, Citigroup’s Richard Gardner said channel checks have confirmed that the notebooks are in production.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/09/macbook.jpg" alt="" title="macbook" width="350" height="170" style="border: 1px solid #000;" class="aligncenter size-full wp-image-5029" />It&#8217;s looking more and more like Apple&#8217;s next-generation Macbooks will arrive at market in October. In a research note to clients today, Citigroup’s Richard Gardner said channel checks have confirmed that the notebooks are in production.</p>
<p>&#8220;Field checks confirm that shipments of new MacBooks have begun, with a sharp production ramp planned for September and an introduction planned for early October,&#8221; Gardner wrote. &#8220;The most distinctive features of the new MacBook appear to be a very thin aluminum casing, an LED-backlit display and an aggressive entry-level price point.&#8221;</p>
<p>Gardner expects Apple (AAPL) to introduce its fall notebook line &#8220;within weeks.&#8221; <a href="http://daringfireball.net/2008/09/lets_rock_special_event">October 14</a>, perhaps?</p>
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