Wednesday, October 8, 2008
If This Monetization Plan Doesn’t Work Out, There’s Always the Amazon Tip Jar
It’s been two years since the $1.65 billion acquisition and Google has yet to truly monetize YouTube. And while Google CEO Eric Schmidt insists the company has the “luxury of time” as it searches for ways to recoup its investment in the popular video site, it’s clear the issue is gradually becoming more pressing. “We’re waiting for the innovations,” he said recently. “The innovation will come. We know it will come. We know it’s there.” Could the “it” to which Schmidt refers be the new e-commerce platform YouTube is launching?
