Speaking at Microsoft’s Worldwide Partner Conference in New Orleans this past July, Microsoft CEO Steve Ballmer said of Google’s forthcoming Chrome OS, “Who knows what this thing is?” Today, he found out. The operating system, a direct challenge to Microsoft Windows, was on display at a media gathering at the company’s HQ this morning, and in the words of Sundar Pichai, Google’s vice president of product management, it is intended to make computing a “delightful” experience.

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The broader advertising recovery may take time, but search advertising is clearly beating a hasty path back toward normalcy. Or it is in Google’s case anyway. Reporting third-quarter results after market close Thursday, the search giant posted revenue of $5.94 billion, an increase of seven percent compared to the third quarter of 2008.

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Leave it to Google to find a bit of meat on the revenue-starved bones of the newspaper industry. On Wednesday, the company extended its AdWords program to Google News, serving up text ads alongside news searches much the same way it does regular Google searches.

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“We feel that we have recreated the mass media.” That’s how Google’s Kim Malone Scott, in a moment of Zuckerbergian modesty, described the company’s video syndication service that will debut this fall and, shortly thereafter, transform online content distribution.

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Google calls its latest data portability effort Friend Connect, but a better name might have been AdWord Connect. Because, like most Google initiatives, that’s really what it’s all about, isn’t it? Connecting people to ads?

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Maybe Google’s manifest destiny really is to control the world’s advertising–online and off.
Encouraged by the latest results of Google Print Ads, a service that allows advertisers to buy traditional newspaper space in 50 national and local papers, the company is expanding it to include 225 newspapers. Together those publications have a combined circulation of [...]

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Good thing Google Checkout was never intended to be a PayPal killer. Because if it was, you might think Google’s plan to host a Google Checkout party outside the eBay Live customer event in Boston tonight was something more than a funny little coincidence. You know, the same way you might think that eBay’s decision [...]

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It was not the market-defining partnership many expected, but Google and Salesforce.com did announce an alliance yesterday. The first fruit of their collaboration: “Salesforce Group Edition featuring Google AdWords,” a joint service through which Salesforce.com will resell Google’s online-advertising tools to businesses.

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