Poor adCenter Analytics. Never even made it out of beta. Microsoft today announced plans to scuttle the Web publishing metrics service, which was being developed as a rival to Google Analytics. Scheduled to shut down on Dec. 31, it will never go head to head with the search behemoth’s offering now.
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Russia’s antitrust authorities have dropped the hammer (and sickle) on Google’s proposed $140 million acquisition of online advertising firm ZAO Begun. Interestingly, Russia’s Federal Anti-monopoly Service, FAS, blocked the deal not because it felt it would harm competition, but because Google didn’t provide it with enough information to make that determination.
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With a Department of Justice ruling on Google’s advertising partnership with Yahoo expected by late next week, a key legislator is urging further scrutiny of the deal. In a letter to the DOJ, Sen. Herb Kohl of Wisconsin, chairman of the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, encouraged it to monitor the Google-Yahoo deal, even if the agency signs off on it.
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Google accounted for 77.4 percent of all search engine spending in the second quarter of 2008. This according to Efficient Frontier which notes that Google claims $1.10 of every new search dollar.
How is that possible? Because advertisers are putting their new advertising dollars with Google (GOOG) and pulling some of their old ones away from the company’s rivals.
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The days of measuring Internet usage with panels and surveys are finally coming to an end. Good thing too, because those media-measurement techniques–which were based on early 20th-century innovations in statistical sampling of barley yields–were getting, you know, a bit old.
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Like great civilizations, great companies are not conquered from without until they have destroyed themselves from within. And Yahoo appears to be well on its way to doing just that. Shares in the company slid still deeper into the mud today as the market reflected on the uneventful conclusion of the company’s merger talks with Microsoft and its decision to–well, let’s face it–become a reseller of Google ads.
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