The broader advertising recovery may take time, but search advertising is clearly beating a hasty path back toward normalcy. Or it is in Google’s case anyway. Reporting third-quarter results after market close Thursday, the search giant posted revenue of $5.94 billion, an increase of seven percent compared to the third quarter of 2008.
The last time Microsoft was featured in an episode of “Family Guy,” it was the butt of Zune joke. Peter Griffin’s father-in-law asked Bill Gates to help him program his Zune and then taunted the Microsoft chairman, noting that he owns an iPod “like the rest of the world.” This time it’s going to be different. That’s because Microsoft is paying to make it so. The company has teamed up with Fox to sponsor a “Family Guy” special built around Windows 7.
Much as Google would like us all to believe that its proposed partnership with Yahoo is a benign one, a growing chorus of critics insists otherwise. The latest to take issue with the deal: The Association of National Advertisers, which represents a group of 400 companies with 9,000 brands.
“We feel that we have recreated the mass media.” That’s how Google’s Kim Malone Scott, in a moment of Zuckerbergian modesty, described the company’s video syndication service that will debut this fall and, shortly thereafter, transform online content distribution.
Boy, that was fast. Yahoo’s limited two-week test of Google’s AdSense for Search service has yielded wondrous results. So wondrous, in fact, that we’re only a week into it and “people familiar with the matter” are already telling The Wall Street Journal that the trial may well lead to a broader outsourcing deal between the two companies.
Well this ought to cause a chair-tossing tantrum or two up at Microsoft HQ. This afternoon Yahoo, which has been searching for alternatives to Microsoft’s unsolicited $44.6 billion acquisition offer, said it will explore a search-advertising partnership with its greatest rival–Google.
The Internet has evolved from open standards, having a diversity of companies. And when you start to have companies that control the operating system, control the browsers, they really tie up the top Web sites, and can be used to manipulate stuff in various ways. I think that’s unnerving.”
That’s what Google co-founder Sergey Brin had [...]
Turns out that the “social graph” about which Facebook CEO Mark Zuckerberg so often speaks these days isn’t just a decades-old computer science term, it’s the basis for the monetization platform that will someday justify Facebook’s $15 billion valuation. Or so the theory goes.
Google hasn’t yet figured out a way to find and remove video content posted to YouTube and Google Video in violation of copyright, but it may have finally figured out something far more important: how to advertise on it.
This morning, the company announced a new service that allows publishers to embed ad-supported YouTube videos in [...]
In its latest attempt to organize the world’s information and make it universally AdSensible (har-de-har-har), Google is introducing a rich-media, dynamic ad widget. Google Gadgets, as the company calls them, are essentially content-heavy interactive ads tricked out with the contextual targeting capabilities of Google’s AdSense network. “Web sites within Web sites,” as Google explains.
Or rather [...]
John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
Best video mashup ever.
A Facebook Memorial
Wow.
Worth it for the Rickrolling photo alone.
Excellent.
Flughumor!
… you vacuous, toffee-nosed, malodorous perverts
Stephen Fry and zoologist Mark Carwardine meet the kakapo — a fat, flightless and very randy rare parrot.
Spectacular in the bellowing Russian sailor sense of the word …
“If you spell something wrong on your insurance claim, do you really deserve surgery? I don’t think so …”
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