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Monday, November 23, 2009

Apple Joins AT&T/Verizon Spat With New iPhone Ads (See Them Here!)

jobs_VERIZON_fingerVerizon’s merciless razzing of AT&T has finally elicited a reaction from Apple. Presumably peeved at seeing its marquee product banished to the “Island of Misfit Toys” in one of Big Red’s new holiday ads, Apple is launching a pair of new iPhone commericals that tout the smartphone and the network on which it runs.

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Wednesday, November 18, 2009

AT&T Awarded Hug and a Box of Tissues in Verizon Ad Case

heatsnowthumbVerizon was right. The truth does hurt. And it is especially painful when it’s meted out by a court of law. A U.S. District judge on Wednesday denied AT&T’s request to force Verizon to pull its “There’s A Map For That” and “Island of Misfit Toys” commercials, saying that while the ads might be “sneaky,” they are they are not misleading.

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Monday, November 16, 2009

What Did Apple Want With AdMob?

AdMobBefore AdMob accepted Google’s $750 million takeover offer, it was approached by Apple. This according to “people familiar with the matter,” who tell Bloomberg that Cupertino was also interested in the mobile advertising company. Odd to learn that Apple was considering such a move. After all, advertising isn’t exactly one of its core businesses.

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Thursday, November 5, 2009

Google Dashboard Offers “Unprecedented” View of Stuff We Already Knew

google_hal9000-150x150Privacy advocates carping about the vast amounts of data Google collects about our Internet use can rest a bit easier today now that they know what the search company knows about them. This morning, Google rolled out Dashboard, a new service that consolidates user account information and settings for its various products onto a single page.

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Wednesday, July 1, 2009

With a Bing, Not a Whimper

bingleYou can’t overtake a market in a month, particularly one dominated by Google. But you can certainly chip away a small foothold. Which is what Microsoft managed to do with its new search engine, Bing, last month. According to StatCounter, Microsoft’s share of the market grew to 8.23 percent in June, up from the 7.8 percent share it held prior to Bing’s launch.

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Saturday, October 4, 2008

I Assure You, Mr. Busey, the Ad’s Placement Was Entirely Unintentional …

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.

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Monday, June 30, 2008

This Reminds Me of the Time I Forgot to Optimize My AdWords Campaign …

“We feel that we have recreated the mass media.” That’s how Google’s Kim Malone Scott, in a moment of Zuckerbergian modesty, described the company’s video syndication service that will debut this fall and, shortly thereafter, transform online content distribution.

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Friday, June 13, 2008

YHOO Blew It

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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