Verizon’s merciless razzing of AT&T has finally elicited a reaction from Apple. Presumably peeved at seeing its marquee product banished to the “Island of Misfit Toys” in one of Big Red’s new holiday ads, Apple is launching a pair of new iPhone commericals that tout the smartphone and the network on which it runs.
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Verizon was right. The truth does hurt. And it is especially painful when it’s meted out by a court of law. A U.S. District judge on Wednesday denied AT&T’s request to force Verizon to pull its “There’s A Map For That” and “Island of Misfit Toys” commercials, saying that while the ads might be “sneaky,” they are they are not misleading.
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Before AdMob accepted Google’s $750 million takeover offer, it was approached by Apple. This according to “people familiar with the matter,” who tell Bloomberg that Cupertino was also interested in the mobile advertising company. Odd to learn that Apple was considering such a move. After all, advertising isn’t exactly one of its core businesses.
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Privacy advocates carping about the vast amounts of data Google collects about our Internet use can rest a bit easier today now that they know what the search company knows about them. This morning, Google rolled out Dashboard, a new service that consolidates user account information and settings for its various products onto a single page.
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You can’t overtake a market in a month, particularly one dominated by Google. But you can certainly chip away a small foothold. Which is what Microsoft managed to do with its new search engine, Bing, last month. According to StatCounter, Microsoft’s share of the market grew to 8.23 percent in June, up from the 7.8 percent share it held prior to Bing’s launch.
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How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.
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“We feel that we have recreated the mass media.” That’s how Google’s Kim Malone Scott, in a moment of Zuckerbergian modesty, described the company’s video syndication service that will debut this fall and, shortly thereafter, transform online content distribution.
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