In the end, Apple just couldn’t help itself. Microsoft’s new “I’m a PC … and I’ve been made into a stereotype” ad campaign was just too wide and deserving a target. Apple could no more ignore it than Steve Jobs could hold back his pitching arm upon finding Steve Ballmer sitting above the dunk tank at the Santa Clara County Fair.
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Investors concerned about Google’s performance in the current economic slump set their Mylanta aside this afternoon after the company reported third-quarter earnings that beat expectations. Excluding one-time items, Google earned $4.92 a share in the third quarter on revenues of $4.04 billion. Analysts had expected earnings of $4.75 a share on revenue of $4.053 billion.
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The irony is enough to make your head explode. The latest evolution of Microsoft’s new ad campaign–the one designed to seize back control of the Windows PC image that Apple’s so mercilessly tarred and feathered–wasn’t even made on a PC. It was made on a Mac.
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Not quite sure what to make of Microsoft’s new ad campaign? Here’s how Bill Veghte, senior vice president of Microsoft’s Online Services & Windows Business Group, explained it to the company’s employees Thursday evening in an all-hands memo: It’s an “icebreaker.”
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The stress of Microsoft’s failed bid for Yahoo has apparently been so great, the company’s been put off its food. Microsoft says it has no intention of seeking the search advertising market heft it might have gained in an acquisition of Yahoo with a spate of other internet purchases.
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