In preparation for the official launch of its new Pixi handset, Palm is rolling out a new ad campaign. It’s something of a departure from the ads the company used to tout the Pre, trading their alleged “ethereal beauty” and I-Am-The-White-Witch-of-Narnia-FEAR-ME spokeswoman for a more forthright pitch involving a crowd of friendly-looking hipsters enjoying a new “Alvin and the Chipmunks” mashup.
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If AT&T took offense at Verizon’s “There’s a Map for That” ad campaign, wait until it gets a load of its rival’s newest ad spots. Unfazed by AT&T’s litigious reply to its first effort, Verizon rolled out a trio of new anti-AT&T ads over the weekend and they are brutal in their criticism of the carrier’s network coverage.
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Well, this is a first, I think: Google is promoting a consumer electronics device on its front page. Surf over to Google.com right now and you’ll find this pitch plugging Droid, Motorola’s new Android phone: “The Droid is on sale now. Learn more.”
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“Want 5 times more 3G coverage? There’s a map for that.” That’s the cheeky slogan of a new Verizon ad reportedly set to debut during tonight’s Monday Night Football game. Riffing on the tagline from Apple’s iPhone commercials, it essentially turns widespread complaints about the quality, coverage and speed of AT&T’s network into one grand Verizon marketing campaign.
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If you’re going to claim in an advertisement that Transaction Processing Council benchmarks show that a hybrid Sun-Oracle server runs faster than a competing product from IBM, it’s probably wise to make sure you have the TPC benchmarks to back up your claim. Not if you’re Oracle, though.
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Oracle has a message for CIOs concerned about its plans for Sun’s hardware, Solaris and SPARC businesses: Relax. In a full-page ad published in The Wall Street Journal today, the database giant made a very public commitment to all of them.
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Looks like News Corp. was a little too optimistic when the company told investors in May that it expected a decline of around 30 percent in fiscal-year-adjusted operating income. Reporting earnings this afternoon, the publisher of The Wall Street Journal and this Web site instead posted a decline of 32.5 percent.
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Microsoft COO Kevin Turner must be so disappointed. Remarking on the company’s “PC Hunter” ad campaign last week, Turner said he’d been ebullient when attorneys for Apple called to complain. But now the company has quietly modified the ad in question to address Apple’s complaints.
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It’s been well over two years since the $1.65 billion acquisition and Google has yet to truly monetize YouTube. To wit, a report this week from Credit Suisse that predicts YouTube will earn $240 million in revenue in 2009. Which wouldn’t be half bad were it not for the fact that YouTube is on track to lose $470 million in 2009.
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