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	<title>Digital Daily &#187; 1 Infinite Loop</title>
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	<link>http://digitaldaily.allthingsd.com</link>
	<description>by John Paczkowski</description>
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		<title>Wow. Apple Financial Services Really Does Make Buying a Mac as Easy as Using One</title>
		<link>http://digitaldaily.allthingsd.com/20080915/wow-apple-financial-services-really-does-make-buying-a-mac-as-easy-as-using-one/</link>
		<comments>http://digitaldaily.allthingsd.com/20080915/wow-apple-financial-services-really-does-make-buying-a-mac-as-easy-as-using-one/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 18:25:04 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[1 Infinite Loop]]></category>
		<category><![CDATA[Apple Financial Services]]></category>
		<category><![CDATA[Changewave]]></category>
		<category><![CDATA[consumer spending]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[H-P]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[Paul Carton]]></category>
		<category><![CDATA[PC]]></category>

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		<description><![CDATA[Economic softness in the states is widespread, but apparently it stops short of 1 Infinite Loop. Though consumer spending on electronics is generally trending lower, it's trending higher for Apple products.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/09/get-a-mac-1.jpg" alt="" title="get-a-mac-1" width="350" height="289" class="aligncenter size-full wp-image-5009" /></p>
<p>Economic softness in the states is widespread, but apparently it stops short at 1 Infinite Loop. <a href="http://blog.changewave.com/2008/09/dismal_consumer_electronics_spending.html">Though consumer spending on electronics is generally trending lower, it&#8217;s trending higher for Apple products</a>. According to a new survey by Changewave, eight percent of consumers plan to buy a laptop in the next 90 days, and five percent, a desktop. Of these, 34 percent are considering a MacBook and 30 percent an Apple (AAPL) desktop&#8211;up two percent and three percent respectively from the year prior. </p>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/09/consumer_apple.jpg" alt="" title="consumer_apple" width="350" height="194" class="aligncenter size-full wp-image-5007" /></p>
<p>This as consumer interest in machines from PC rivals like Dell (DELL) and HP (HPQ) wanes. Planned purchases of Dell laptops have fallen 4 to 20 percent while planned purchases of HP desktops have fallen 3 to 17 percent. &#8220;Consumer electronics spending will remain weak over the next 90 days,&#8221; said Changewave Executive Director Paul Carton. &#8220;The one bright spot is Apple, whose Mac sales are outperforming and are poised to once again reach new all-time highs.&#8221;</p>
<p>Odd to hear when Apple products are typically more spendy than those of the company&#8217;s rivals. Apple Financial Services must be doing great business these days.</p>
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