All Things Digital

Apple (AAPL) is expanding its iPhone empire with near Alexandrian initiative.

Today, the company struck an extensive deal with France Telecom’s (FTE.PA) Orange wireless carrier to distribute the device in more than 10 markets in Europe, the Middle East, Africa and the Caribbean.

Orange, which became Apple’s exclusive carrier partner in France last year, will soon sell the iPhone in Austria, Belgium, the Dominican Republic, Egypt, Jordan, Poland, Portugal, Romania, Slovakia and Switzerland, as well as the company’s African markets.

Interestingly, a few of these countries already have carriers with iPhone distribution agreements. It would seem then that Apple is indeed moving away from the exclusive iPhone distribution arrangements it’s been inking, as many suggested last week when Vodafone (VOD) and Telecom Italia (TI-A) both announced plans to bring the iPhone to Italy.

In any event, Apple’s deal with Orange will expand the iPhone’s reach to about 40 countries and will effectively quadruple its total addressable market. “Currently Apple’s total addressable market includes 153 million subscribers in six countries with AT&T (T), T-Mobile Germany and Austria, O2, and Orange,” Piper Jaffray’s Gene Munster observed in a research note today. “These announcements increase those numbers to 575 million subscribers in 42 countries, including recent agreements with Vodafone, SingTel, America Movil (AMX), Swisscom and Orange. … To give some context to these numbers, Apple sold 3.7 million iPhones in 2007 into a total addressable market of 148 million subscribers (or 3% penetration). Taking the recent carrier announcements into consideration, we are modeling for Apple’s penetration rate to remain at 3% in 2008 and double to 6% in 2009.”

Vonage’s slow death is … well, it’s slowing.The financially struggling Internet-phone company reported today a smaller first-quarter loss thanks largely to prudent cost cuts.

Great news for Vonage (VG), which has been tormented by a barrage of costly legal battles and set upon by new and powerful rivals. The company’s net loss shrank to $8.96 million, or 6 cents a share, from a loss of $72.3 million, or 47 cents, in the year-earlier quarter.

Sadly for Vonage, the company’s Q1 loss isn’t the only thing that shrank. Subscriber growth did as well. The company signed up just 30,000 new subscribers in the quarter, a big decline from a year earlier when it added nearly 166,000 subscribers. Worse, turnover rate increased to 3.3% from 3% in the fourth quarter.

Still, Vonage is a bit healthier than it’s been for some time now. So while it may not exactly be on the road to recovery, it’s at least crawling in its general direction. To that end, the company’s inked a deal to resell Covad’s DSL service under the Vonage Broadband name. An interesting idea, in that it will allow Vonage to bundle a broadband offering with its Internet telephony services like most other phone and cable companies on the planet. But DSL? Really? At a time when Verizon (VZ) is expanding its FiOS fiber-optic service and Comcast (CMCSA) is boosting the speed of its high-tier cable broadband?

Sprint Nextel ended its two-month search for a new chief executive today, offering Dan Hesse ousted CEO Gary Forsee’s old office.

Hesse was formerly the CEO of Embarq, a local telco that Sprint spun off last year, and once ran AT&T’s mobile-phone business, so he’s certainly got the chops for the job. “His history in wireless is impeccable,” said IAG Research analyst Roger Entner. “He is certainly the best person that is currently available. Dan did a miraculous job at AT&T Wireless. If they would have kept him on as CEO, the wireless industry would look very different. AT&T would have remained a force to be reckoned with, rather than a company that just sort of withered away.”

Perhaps. Question is, can Hesse work similar miracles at Sprint, where operational troubles, falling subscriber numbers and declining profits are dragging the company deep into the mud.

They say you need to know about 2,000 different kanji pictograms in order to read a Japanese newspaper. So how the hell is Apple going to adapt the iPhone’s virtual keyboard for modern Japanese?

We’ll have the answer soon enough. “People familiar with the situation” tell The Wall Street Journal that Apple is in talks with NTT DoCoMo and Softbank–two of Japan’s premier wireless carriers–about offering its iPhone in Japan.

Discussions, however, are not going well. Both carriers have balked at Apple’s terms, which include a subscriber revenue share that some estimates put at about 10%. “The negotiations are not going smoothly, as Apple’s conditions are extremely hard to meet,” one source told Reuters. “The ball is in Apple’s court right now.”

But likely not for long. In order to meet its goal of gaining a 1% share of the global cellphone business by the end of 2008, Apple must bring the iPhone to market in Japan. Nomura Research Institute estimates that Apple can sell 2 million to 3 million iPhones annually in Japan–about 5% of the market–if it plays its cards right.