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All posts tagged ‘Pew’

Tuesday, December 18, 2007

iPhone on the Fast Boat to Japan

Monday, December 17, 2007

‘And All This Time I Thought Googling Yourself Meant the Other Thing!’

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You’d think that in this age of social networking and Internet stardom, ego surfing would be a near-compulsion among Web surfers. But according to the latest study from the Pew Internet & American Life Project, just 47% of Internet users have searched for themselves online (53% say they’ve searched for someone else).

Not as many as you’d expect, is it? Still, it is double the 22% that ego-surfed back in 2002. “Yes [the number's] doubled, but it’s still the case that there’s a big chunk of Internet users who have never done this simple act of plugging their name with search engines,” said Pew researcher Mary Madden. “Certainly awareness has increased, but I don’t know it’s necessarily kept pace with the amount of content we post about ourselves or what others post about us.”

Apparently not. The same study found that 61% of adults say they’re not worried about the personal information available about them online.

Monday, May 7, 2007

Web 2.0 Audience in Mirror May Be Smaller Than It Appears

How ironic is it that Web 2.0–the “participatory Web”–has far fewer participants than its architects would have us believe? According to a new study from the Pew Internet & American Life Project, the only world Web 2.0 has conquered is the one that gave birth to it. Pew found that only 8% of Americans have taken an active interest in the Web 2.0 phenom. Far greater is the percentage of adults who have little or no interest in it at all. “Fully half of adults have a more distant or nonexistent relationship to modern information technology,” the report explains. “Some of this diffidence is driven by people’s concerns about information overload; some is related to people’s sense that their gadgets have more capacity than users can master; some is connected to people’s sense that things like blogging and creating home-brew videos for YouTube is not for them.”

I guess Tim Berners-Lee, the inventor of the World Wide Web, was right: Nobody even knows what Web 2.0 means.

“It was very surprising to see just how small a group uses the full potential of modern information and communication technology and just how large a group hardly uses it at all,” John B. Horrigan, Pew’s associate director for research, told the Dallas Morning News. “I read and hear so much about people who write blogs and post pictures on Flickr and watch TV on their cellphones; I expected them to be a much larger group than they actually are.”

About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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