Monday, April 21, 2008
Google: The “G” Stands for “Global Domination”
No big surprise here. Google is the single most powerful brand in the world. Though it did little promotional advertising, the company for the second consecutive year claimed the top spot on Millward Brown Optimor’s annual BrandZ™ Ranking–a list of the top 100 most powerful global brands.
According to the market research firm’s assessment of financial performance and consumer sentiment, Google’s (GOOG) brand alone is worth some $86 billion–$14.6 billion more than GE’s (GE) and $15.2 billion more than Microsoft’s (MSFT). Impressive. Especially since that $86 billion represents a 30% jump from 2007.
That said, Google is not the big winner in the year-over-year increase in the tech brand-value competition. That honor belongs to Apple (AAPL), whose brand grew in value by 123%.
The big losers? No surprises here, either. Yahoo’s (YHOO) brand slipped 13% in value year-over-year, Motorola’s (MOT) 30%.

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
Fill the fun bar all the way to the top and keep it there for a few seconds to have a successful date.
… in 2 Minutes
3. Among those earning 10-figure incomes, Mr. Soros’s total annual compensation is greater than Mr. Falcone’s. Mr. Falcone’s is greater than Mr. Griffin’s. Mr. Griffin’s is smaller than Mr. Soros’s, and Mr. Paulson’s is greater than Mr. Soros’s. In descending order, list the men by the respective hotness of their trophy wives.
Dear Mr. Prince: It’s been three days since you delivered your keynote address, “When Doves Cry,” to our organization, the American Ornithological Society.
I’ll have the “J&J fresh intestine pot,” a side of “cowboy leg” and the “carbon burns black bowel” to go, please.
Starring Stephen Colbert and Steve Carell
… in CSS
Lenovo has its way with Apple’s MacBook Air ads
If you really want to hear about it, the first thing you’ll probably want to know is where my cemetery plot is, and what my lousy adulthood was like …
googletimewarner.com? googlepoo.com?