Monday, October 6, 2008
Time to Poach a Few More Googlers, Eh, Mark?
Facebook really is That company. Which company? That one. That company that shows up once in a very long while–the Google of yesterday, the Microsoft of long ago. That company where large numbers of stunningly-brilliant people congregate and feed off each other’s genius. That company that’s doing with 60 engineers what teams of 600 can’t pull off. That company that’s on the cusp of Changing The World, that’s still small enough where each employee has a huge impact on the organization, where you think about working now and again, and where you know you’ll kick yourself in three years if you don’t jump on the bandwagon now, even after someone had told you that it was rolling toward the promised land. That company where everyone seems to be having the time of their life. … I’m serious. I have drunk from the Kool-Aid, and it is delicious.”
Facebook manager Justin Rosenstein once described the social network as “the Google (GOOG) of yesterday, the Microsoft (MSFT) of long ago.” Today, Rosenstein perhaps views it as the Facebook of So Totally Last Week because he’s leaving the company, along with departing Facebook co-founder Dustin Moskovitz. Together the two hope to develop some sort of new extensible enterprise productivity suite, something that will be “to your work life what Facebook.com is to your social life,” according to a post on Rosenstein’s Facebook page.
“We see this new venture as very complementary to Facebook,” Rosenstein explained. “We hope our products will become to your work life what Facebook.com is to your social life. Our software will use Facebook Connect as the default option for identity and authentication. Our user interface will adopt many of Facebook’s conventions, creating a seamless and familiar experience for current Facebook users. And if our new development tools turn out to be useful, we hope the Facebook engineering team will come to adopt them.”
The departures are a blow to Facebook, which has been suffering something of a brain drain recently, and more specifically, to CEO Mark Zuckerberg who founded the company with Moskovitz while the two were undergraduates at Harvard.
According to popular legend, Facebook founder Mark Zuckerberg once kept two versions of his business card in his wallet–one with the title CEO, the other with “I’M CEO . . . BITCH.” Seems that before Facebook became the de facto platform of the attention economy, it was a platform for the attention-starved.
“The majority of good applications will soon come from outside Facebook, not within it.” This according to Facebook CEO Mark Zuckerberg, who announced the social network’s new “Connect” service at the company’s f8 conference today. Connect essentially allows Facebook users to authenticate into third-party Web sites using their Facebook accounts. So, for example, users could log onto a site like Digg with their Facebook identity without ever creating a new profile on Digg. “From the largest online destinations to the most obscure blog, Digg surfaces the best content as voted on by its community of 26 million,” said Digg founder Kevin Rose. “Facebook Connect will help us promote more conversations on Digg by giving Facebook’s 90 million users an opportunity to sign in to Digg with their Facebook accounts and become part of the active Digg community. This allows both Facebook and Digg users to more easily share the content they care about with the people they care about.” 