It’s looking more and more like Apple’s next-generation Macbooks will arrive at market in October. In a research note to clients today, Citigroup’s Richard Gardner said channel checks have confirmed that the notebooks are in production.
“Field checks confirm that shipments of new MacBooks have begun, with a sharp production ramp planned for September and an introduction planned for early October,” Gardner wrote. “The most distinctive features of the new MacBook appear to be a very thin aluminum casing, an LED-backlit display and an aggressive entry-level price point.”
Gardner expects Apple (AAPL) to introduce its fall notebook line “within weeks.” October 14, perhaps?
Posted at 1:24 PM PT
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Tagged: Apple, Citigroup, Digital Daily, John Paczkowski, LED, MacBook, Richard Gardner, aluminum, backlit, casing, display, notebook | permalink
Microsoft’s Live Search Cashback may not be doing much to improve the company’s share of the search market, but it’s doing wonders for its marketing reach. Microsoft bested University of Phoenix and LowerMyBills.com (the company responsible for those silly dancing cowboy ads that festoon the Web) to claim the title of top display advertiser in June, according to comScore. Microsoft (MSFT) ads were viewed 5.5 billion times by 126.4 million unique visitors during the month. That’s 1.7 percent of all the online display ads served in the states and a reach of nearly 70 percent of the total unique audience. Comscore said the company’s 5.5 billion display ad views in June were “due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program.”
Incidentally, June, as Todd Bishop notes over at The Seattle Post Intelligencer, happens to be the last month in Microsoft’s fiscal year, which means it’s also the end of the period in which Microsoft executive bonuses are calculated.
Posted at 4:55 PM PT
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Tagged: Digital Daily, John Paczkowski, Live Search Cashback, LowerMyBills.com, Microsoft, University of Phoenix, Windows Live Search Club, advertiser, comScore, display, display ad, games, search market | permalink
If the old media advertising economy is in the toilet, then its new media counterpart is sitting atop it.
According to figures compiled by the Interactive Advertising Bureau, spending on Internet advertising in 2007 rose to $21.2 billion, up 26% from the prior year. That’s a record high and one that exceeds the $20.9 billion spent on print, radio, outdoor and cable TV.
Unsurprisingly, keyword search, Google’s (GOOG) cash-cow ranch, generated the most revenue and claimed the largest market share–41%. Display advertising followed with 34%, classifieds at 16%.
(Image Credit: Tyler Jordan, eVisibility Insider)
Posted at 9:46 AM PT
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Tagged: Digital Daily, Google, Interactive Advertising Bureau, Internet, John Paczkowski, TV, advertising, cable, classified, display, economy, keyword, market share, new media, old media, outdoor, print, radio, revenue, search | permalink
