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All posts tagged ‘Corebrand’

Monday, March 31, 2008

10 Ways to Attract Women, According to Yahoo

Survey: “I’m a Mac, You’re a Dork” Campaign a Resounding Success

imamac-imadork.jpgAccording to the results of the 2007 CoreBrand Power 100 study (PDF), Microsoft (MSFT) has suffered significant erosion of its brand power since 2004. The software giant fell to No. 59 in Corebrand’s ranking of global brands for 2007, down from No. 11 in 2004.

Why? The market research firm speculates that the decline could have something to do with Apple’s (AAPL) “Hi, I’m a Mac” ads.

“The effect of Apple’s ‘Hi, I’m a Mac’ advertising campaign may have taken its toll on Microsoft,” CoreBrand CEO James Gregory said in a statement. “The launch of a series of new products, following a long, relatively dormant period, will be closely watched to see if it will have a positive impact on the Microsoft brand.”

Yeah, Vista probably had nothing to do with it …

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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