Geekfighting may never become its own UFC event, but following tech news this week seemed, in places, like a view to a big, well-funded cage match.

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While the highlight of the week was undoubtedly Apple’s Rock and Roll event on Wednesday featuring Steve Jobs 2.0, that was only the anodized aluminum, candy-colored, video-shooting cherry on top of another week of tech sector reporting from All Things Digital.

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The week ending Aug. 21 began Aug. 17 with another round of digital musical chairs–BoomTown reported that David Dickman, VP of West Coast sales for Yahoo, will be leaving the company at the end of the month for Warner Bros. to work in digital sales. Also, after a five-month tour of Europe and its finer Web establishments, Yahoo seems poised to name a new international head.

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What’s in a name? Apparently, the answer to Microsoft’s many search problems. As we previously reported, the software behemoth plans to debut its new search service at our D: All Things Digital conference later this week, and when it does it may have a new name. Reports claim that Microsoft Live Search, once known as Windows Live Search, and prior to that as MSN Search, will henceforth be known as… Bing.

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This Weekend Update is particularly exciting because of all the things happening here at All Things Digital. There is, of course, the upcoming D7 Conference, which promises to be more tech-extravaganza fun than a tweet from @sockington (if only half as cute), but this past week has also seen the launch of our very own iPhone app, meaning that ATD has gone mobile–smart news for your smartphone (we’re still working out potential taglines).

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It was like a liveblogging tournament this past week–one that included a lot of the big players, but ended in a three-way tie.

According to BoomTown’s reliable sources, the elusive Microsoft-Yahoo deal is making “meaningful” progress. Accordingly, BoomTown also wondered whether Ballmer planned on visiting Carol Bartz on his trip to the Bay Area this week, or if the proximity of Stanford to Yahoo was just chance, given that Stanford was his main destination.

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If there was an over-arching theme for this last week on All Things D, it would have to be musical chairs.

Brand new MySpace CEO Owen Van Natta started things off Monday with his first day on the job. He was joined by new COO and former AOL exec Mike Jones and new chief product officer and former Sling Media exec Jason Hirschhorn.

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It was a banner week for earnings calls. Yahoo, Microsoft and Apple all got the liveblogging treatment on All Things D.
First up, BoomTown’s anticipation for pistol-packin’ Carol Bartz’s first earnings appearance paid off when Bartz dropped the F-bomb, live and uncensored.

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A look back at the week during which approximately 40 percent of the posts were about Twitter. Or at least it seemed that way.

BoomTown got the ball rolling by making a visit to Twitter HQ bearing pies. During a video tour of the premises, Biz Stone discussed rock stars and booze, and spilled the secret of the strange green deer.

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Welcome back to Weekend Update, where we showcase some of the highlights from this site over the past week. In the umpteenth round of the old versus new media match, the Associated Press in its annual meeting this week played into the stereotype of the grizzled no-nonsense editor who shakes his fist at the new interweb thing (or was it intertube?) and its feisty friend, Google News, who are running amok on his lawn.

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Welcome once more to Weekend Update! I’ll be filling in today for your regular host Beth Callaghan, who’s on vacation. And what sane person wouldn’t be, after the slew of Silicon Valley silliness inspired by April Fools Day this past week? Digital pranks were the name of the game, and Google and others heaped so many tepid hoaxes upon us that we wanted to call April Fold so as to quickly end this round of gags.

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Another week into challenging times, and the theme for Weekend Update is undoubtedly cost-saving, with a healthy dose of revenue-seeking.

On the revenue-seeking side, BoomTown’s Twitter Business Plan Count-Up hasn’t yielded any real keepers yet. There is a real contender, though–since Jennifer Aniston so publicly broke up with her boyfriend John Mayer on account of his Twitter “addiction,” BoomTown suggests offering “Twitter rehab” for those not willing to lose their relationships just yet.

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Technically, the term refers to the frenzied flow of games and the intensity of the contenders for the NCAA Championship crown. But the NCAA doesn’t have a corner on “March Madness”–those descriptors work well in other instances, too. To wit:

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In Silicon Valley, it’s hard to believe that not everyone follows each shiny new thing on the Web, tracks OS versions as intently as the storyline for “Battlestar Galactica” and remains jacked-in pretty much 24/7. But it’s been known to happen.
For instance, BoomTown was in Rome earlier this week attending a conference on business, brand and innovation that happens only once every seven years–and one of the biggest takeaways? Hardly any Italians have heard of Twitter, and those who have don’t really use it.

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Will [insert company name here] find a viable revenue strategy any time soon? Everyone’s hustling, that’s for sure. It’s this week’s theme.

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