Geekfighting may never become its own UFC event, but following tech news this week seemed, in places, like a view to a big, well-funded cage match. Things got so rowdy that Kara Swisher could hear them all the way across “The Pond.”

Before heading off on her tour of Euro-BoomTown this week, Kara set off for Carlsbad, Calif. to visit with Warren Buffet and the ladies of Fortune. Après Buffet, readers were treated to an exclusive interview, Kara-style, with Loïc Le Meur, Seesmic founder and namesake of the Web’s cutest logo. Kara wasn’t just visiting Europe for some cute overload, though. She wired back a report on the Oxford Social Media Convention, where she spoke on social media’s effect on business. Kara rounded out her week with rowdiness and the legal tantrums of Skype founders Zennström and Friis.

Closer to home, Digital Daily covered the media battle between Apple (AAPL) and Google (GOOG), which recalls a shoving match between the prom king and the captain of the football team. Apple continued to insist that it was still “studying” the proposed Google Voice app for iPhone, while Google insisted that it had already been rejected. It’s tough being the popular kids.

Between the smartphone scuffles, Palm CEO Jon Rubinstein was urging everyone to play nice, even as Palm still may have to fight for survival.

The Silicon Valley malevolence even spread to Gotham early in the week. MediaMemo got the backstory on how the New York Times was hacked into spreading malware to its Web visitors. The explanation: It sold an ad to hackers, who posed as mild-mannered VOIP client Vonage (VG) to make the purchase. Meanwhile in a related–or not–story, Microsoft is seeking and suing some mystery malvertisers who perpetrated a similar scheme with ads sold by the software giant. Whether it is a growing trend or a few overachieving hackers, it was a tough week in ad land.

Amid all the kneecapping and eye-gouging, all things Mossberg was a helpful calm in the storm. Walt liked the new features in iTunes 9 and found it uncluttered, easier to use and more intelligent than its predecessor. Also among the hits were upgraded management and improved content-sharing.

Mossberg’s Mailbox was stuffed full of sage advice about online backup as the kids go of to college, compression and the vinyl vs. digital dilemma, and some on-target advice for the family genealogist making the switch from PC to Mac.

The Mossberg Solution delved deeper into email mastery with some unmissable tips and tricks for Microsoft Outlook users. Katie made an industry standard better, and even gave readers a peek into some coming attractions for Outlook 2010.

Tune in next week. We’ll keep bringing you the blow by blow ’til the final bell.

BoomTown was abuzz with Pixis, Plums and power this week as Kara focused on tech that wasn’t Apple, and reminded us that lady geeks hold the power in Silicon Valley.

While Apple was gathering clouds for its Rock and Roll storm, Palm (PALM) released the teeny Pixi, designed, Palm hopes, to steal some of that Apple (AAPL) thunder. The Pixi smart phone, while smaller and thinner, reported Kara, has fewer features and less power than the already available Pre.

Small can be good in the world of tech, and BoomTown reported that a certain Nordic tech behemoth thinks so too. Nokia (NOK) announced that it had acquired “microsocial networking” start-up Plum, whose signature offering allows users to build smaller, more intimate electronic social networks.

Kara did it “like a boss” this week and highlighted the tech sector mavens from Fortune magazine’s annual list of most powerful women. Ursula Burns of Xerox (XRX), IBM-er (IBM) Ginni Rometty and Oracle (ORCL) President Safra Catz were among those at the top. BoomTown will be at the upcoming conference associated with the Fortune list, so look for Kara’s Flip video interviews with these Titanias of tech.

It was nice of Apple to release new iPods just in time for John’s birthday this week, and Digital Daily returned the favor with high-bandwidth, hard-rockin’ coverage of Apple’s music-themed event, complete with live photos and blogging. John liked the video feature of the new iPod nano, but focused on the biggest news of the week–Apple’s upgraded CEO.

Digital Daily’s Apple coverage didn’t stop at The Steve. Ever since announcement of the exclusive Apple-AT&T (T) partnership, current and would-be iPhone freaks have speculated as to what kind of deal will be struck when that contract expires. John reported that iSuppli prognosticators think the agreement may be extended when it runs out in 2010.

John closed out the week with Twitter leaks about the newest incarnation of Microsoft’s (MSFT) Google-toppler (GOOG), Bing. Microsoft showcased Bing 2.0 at the annual company meeting, which some employees took as a green light to tweet away about the unreleased product. Microsoft HQ was more tight-lipped, telling John only that the rollout would happen over the next few months.

MediaMemo followed the money this week–specifically advertising dollars. A year after the Lehman collapse, Peter cited a MediaPost survey that showed some growth in ad spending. In a down market, Peter reminded, sometimes the only place to go, is up. Let’s hope so.

Not to be left out of Apple’s party, MediaMemo covered the release of an iPhone app from RealNetworks (RNWK) that brings all-you-can-eat music for a monthly fee. Wall Street barely blinked at the deal, but changes may come if the service catches on as competitor Spotify has in Europe.

And while the NFL won’t let players tweet from the end zone, it is upping its tech quotient by bringing blacked-out games to your Internet browser. MediaMemo reported that the lower-attendance games would be available to tech-savvy sports nuts–after midnight on game day. Get out the Fritos and espresso, guys, its game time.

True to form as the Lincoln of our very own Mt. Techmore, Walt’s address this week was aimed at helping the wayward get back on track with a bevy of new iPhone navigation apps. This new breed of high dollar apps harnesses the power of the iPhone 3GS to replace those ever present dash top GPS navigation units.

Walt extended his techno-presidential benevolence with another installment of Mossberg’s Mailbox. Networked storage, Quicken for Mac and the ominously impending switch to Windows 7 were all up for discussion.

At the Mossberg Solution, Katie tested Postbox, software designed to bring novel management solutions to your inbox. Developed by some of the guys from Mozilla, Postbox does offer lots of great features, Katie said, even if the switch to the new tools might not be easy for all.

Lots more shiny new tech talk next week. Stay tuned.

The Open Book Alliance formally launched the manifesto this past week with which it’s challenging Google’s settlement with authors and publishers. The organization now has a Web site and quite an array of allies–which include, of course, Microsoft (MSFT), Yahoo (YHOO) and Amazon (AMZN). And as if Google doesn’t have enough on its plate, turns out that all along, Microsoft has been holding regular “Screw Google” meetings, the bastards. Uh, I thought that’s what people pay good money to learn in Business School. On a happier note, Howard Stern fans everywhere were happy to learn that Sirius XM (SIRI) has debuted a device that can turn an iPhone or iPod touch into a full-fledged satellite radio.

Over in Personal Technology, Walt reviewed Snow Leopard and found it to be an improvement on its predecessor, but with a lot of the upgrades under the hood invisible to most users. Not the typical object of desire we’re trained to expect out of Apple. In Mossberg’s Mailbox, Walt answers reader email about choosing a vendor to buy a computer online and setting parental controls in Firefox. In The Mossberg Solution, Katie Boehret explores the trials and tribulations of BlackBerry and iPhone users switching one for the other.

More next week.

Digital Daily came bearing sad news on Monday: The Apple (AAPL) event scheduled for Sept. 9 will not have anything to do with a tablet computer. Just music. And from an organization vulnerable to Palm (PALM) poachers. Presumably, all managers present will be exercising caution and using peripheral vision. Netflix (NFLX) was the recent recipient of good news, as John reported this week: Analysts’ research shows that the DVD-by-mail business has a lot of life left in it. Now, if Google (GOOG) will just stay out of that business. The search giant, in any case, might be a bit preoccupied by the Open Book Alliance and that group’s opposition to its Google Book Search Settlement, the $125 million deal that will allow Google to digitize and monetize some 18 million books. Probably won’t be preoccupied for long, though.

MediaMemo returned this week with an explanation for why the relatively mediocre iPhone camera has become the favorite camera on Flickr: It’s already in your pocket, and no one wants to carry another gadget around. Which is likely to become a more common refrain as high-end handsets grab more marketshare than ever and the quality of secondary functions improves. Another common refrain: The one where media companies start charging for content, and people start paying. News Corp. (NWS) (which owns this Web site) is working on assembling the critical mass of publishers it believes is necessary for making this possible.

Over in Personal Technology, Walt Mossberg reviews a robotic investment adviser called Cake Premium and points out some of the reasons you may or may not want to follow its suggestions for what to do with your 401(k). From Mossberg’s Mailbox, Walt answers questions about Windows OS upgrades on the Mac, and some follow-up questions about DriveSharp. In The Mossberg Solution, Katie Boehret tests out Rosetta Stone’s (RST) Totale, a web-based language-learning system that might be the next best thing for immersing yourself in another culture.

On a trip to Seattle, BoomTown visited the headquarters of the Pet Holdings empire, which includes Lolcats (icanhascheezburger.com), Fail Blog and now, Emails From Crazy People. While there, Kara filmed a video with Ben Huh, CEO of the (profitable!) company. There is obviously a method to Huh’s wackiness.

Elsewhere in Seattle, BoomTown got some of the lowdown on the machinations in the wake of the Yahoo-Microsoft deal. Satya Nadella and Yusuf Mehdi are just two of the Microsoft (MSFT) execs charged with leveraging the deal to knock Google (GOOG) out of its number one spot. They each sat down in front of the Flip camera to share their thoughts.

BoomTown also noted the beginning of the Yahoo-Microsoft regulatory filings this week and provided the full document of Yahoo’s (YHOO) 8-K to the Securities and Exchange Commission about the deal. To think: this is only the tip of the MicroHoo iceberg.

If you were one of the many wondering about Twitter’s high-profile outage this week, don’t worry–Kara provided a handy translation of the co-founder Biz Stone’s blog post about the whole matter. If you weren’t wondering at all, you’re not alone–Kara’s mother and older son, Louie, think the whole thing is a waste of time.

Google CEO Eric Schmidt’s resignation from Apple’s (AAPL) board of directors was just some of the news on Digital Daily this week. In some of the other news, the FTC responded with a “nice try, but we’ll continue our investigation anyway.” Better news for Apple, then, that it claims 32 percent of operating profits in the handset industry, even though it’s only the fifth-largest handset vendor.

In the not-so-good department on Digital Daily this week, NewsCorp. (NWS) (which owns the Wall Street Journal and this Web site) reported a 32.5 percent drop in fiscal-year-adjusted operating income–largely because of its “red-hot” social network, MySpace. Elsewhere, Cisco (CSCO) reported a 46 percent drop in quarterly profit while still beating the Street’s estimates, and Vonage (VG) recorded a second-quarter profit of $2.3 million while losing 89,000 net subscribers in the same quarter.

On Personal Tech, Walt Mossberg reviewed a new netbook from Toshiba this week great battery life and a winning keyboard, among other things. On the Mossberg Solution, Katie Boehret reviewed the Wii MotionPlus remote accessory, an add-on to the Wii remote that includes a gyroscope and allows for more precision and sensitivity in gameplay. Walt responded to readers on Mossberg’s Mailbox, answering emails about buying a new no-frills laptop, switching ISPs and moving contacts emails without too much pain, and discerning the minimum system requirements for Windows 7.

Walt went into a little more detail about Windows 7 on his MossBlog. Unfortunately, he discovered that more detail does not equal more clarity when it comes to a Windows 7 upgrade. At his request, Microsoft sent along a handy chart meant to simplify all aspects of the matter for readers. It is an astoundingly, even comically, complicated document. The company has promised to send a newer, simpler one. Stay tuned.

More next week.

Brand new MySpace CEO Owen Van Natta started things off Monday with his first day on the job. He was joined by new COO and former AOL exec Mike Jones and new chief product officer and former Sling Media exec Jason Hirschhorn. Down in Los Angeles at the AlwaysOn OnHollywood conference, Boomtown ran smack into Huff Post mastermind Arianna Huffington, who extolled the virtues and abilities of new managing editor Jai Singh, former editor-in-chief of CNET Networks. At AOL, in preparation for spinning off the Time Warner (TWX) Online unit, new CEO Tim Armstrong began appointing new senior execs and spinning off existing ones. Platform-A president and former Yahoo (YHOO) sales exec Greg Coleman, who joined the AOL team in February, is leaving the company, to be replaced by Jeff Levick, who is leaving Google (GOOG)–where he had a close relationship with Armstrong. CFO Nisha Kumar is also leaving AOL, and a search is underway for her replacement. MediaMemo has more on Time Warner’s decision to spin off AOL. A number of Flickr engineers were laid off Wednesday, but Chief Architect Cal Henderson has left the company of his own accord and is working on a stealth start-up with Flickr co-founder Stewart Butterfield. Last, but not least, one of the voices covering the digital scene has found a new gig. Owen Thomas, self-described “scourge of [Silicon] Valley,” is leaving Valleywag to head up GE (GE) unit NBC Universal’s new “Bay Area” Web site, whose motto is “Locals Only.” He’ll be replaced by fresh-faced Ryan Tate, recently the night editor for Gawker. Both reporters talked to BoomTown on Friday about the changes.

MediaMemo wrote on Monday about Condé Nast shutting down Portfolio–both the print magazine and the accompanying Web site. On a cautionary note, MM outlined the reasons why Portfolio’s business magazine peers should not celebrate the loss of a competitor, even (or especially) during tough economic times. Is the meteoric ascension of Twitter flattening out? According to a Nielsen Online study, 60 percent of Twitter’s users leave after a month. This was met with a lot of skepticism so Nielsen ran the numbers again with the same results–and this time it’s sticking with them. MediaMemo also had an explanation for why the long-awaited deal between Disney (DIS) and Hulu took months and months and millions of dollars to finally come together. Digital Daily had more on that story.

Digital Daily also had more info on the ever-evolving Palm (PALM) Pre story. First, a rumor that Palm plans to launch the handset on June 7–which would be crazy, given the fact that June 8 is both the first day of Apple’s (AAPL) Worldwide Developers Conference and the day that those in the know expect the next-generation iPhone to drop. Then, there’s an assertion by Collins Stewart analyst Ashok Kumar based on supply chain research that Palm has greatly reduced its production numbers. Time will have to tell, though, because Palm certainly isn’t talking yet. Of course, things could be worse. Dell (DELL) hasn’t even solidified plans for its rumored smartphone, and already, no one really cares.

Dell’s new Adamo laptop and Studio One 19 desktop aren’t causing much excitement either. In this week’s Personal Technology column, Walt Mossberg reports that although both machines look good and function well, neither is groundbreaking. In Mossberg’s Mailbox, Walt answered readers’ questions about improving performance on a PC, using peripheral devices with an iPhone and installing Apple’s OS X on a Windows machine. And in this week’s Mossberg Solution, Katie Boehret tested three apps from the iTunes App Store that make it possible for the iPod touch to function like an iPhone.

More next week.

This web- and Twitter-savvy move (he uses the word “retweet”!) is the most immediate piece of a digital campaign strategy that also includes a YouTube channel, a Facebook presence, a Flickr account and a Digg profile, all lined up in the footer of every page on his Web site. Visitors are also urged to sign up for an email newsletter.

Campaign 2.0 was ushered into existence by Barack Obama’s brilliant campaign manager, David Plouffe, who really set the gold standard, even though Twitter wasn’t a part of his strategy. The microblogging powerhouse wasn’t at quite the same level of omnipresence a year and a half ago as it is today.

One of Twitter’s most persistent qualities is its malleability, lending it to any number of creative applications users can invent and implement. Of course, Twitter is the tool, not the strategy–next election cycle, there will no doubt be a new shiny new app to play with. But for now, It will be interesting to see if Newsom’s camp does something creative with this one.

BoomTown got the ball rolling by making a visit to Twitter HQ bearing pies. During a video tour of the premises, Biz Stone discussed rock stars and booze, and spilled the secret of the strange green deer. Later, co-founders Stone and Evan Williams were customarily nonspecific in a conversation about their revenue plans, and BoomTown was a little bit horrified to have become one of Ashton Kutcher’s million-plus followers–maybe even the one that put him over the top in his race with CNN to hit the seven-figure mark. Still on the celebrity tip (but off the Twitter one), BoomTown took a moment to appreciate the self-deprecatory stylings of Lindsay Lohan’s eHarmony spoof and to embed the video on AllThingsD.com. Finally, was there anyone this week who missed Susan Boyle’s virtually instant stardom on “Britain’s Got Talent” via Google’s (GOOG) YouTube? BT took a look at the journey the story has taken from television to Internet, back to television and back to Internet again.

Back to Twitter, MediaMemo took a look at its amazing growth as a service and as a phenomenon–the “hockey stick,” as one early investor describes the company’s trajectory so far. MM also looked at a study from the USC neuroscience group that says despite all the hype–or maybe even because of it–the human brain just isn’t built to digest information at Twitter’s pace. In the world of cable this week, just as folks were wondering whether Congress will stop the cable companies from charging by the byte, Time Warner Cable (TWX), one of the key players in the drama, backed away from its plans to do so. MediaMemo followed that story as well.

In this week’s Personal Technology column, Walt Mossberg took a look at the latest version of Apple’s (AAPL) MobileMe, and while he found it to be a big improvement over the product launch from last summer, it’s not without limitations. In Mossberg’s Mailbox, Walt answered questions from readers about displaying emergency contact numbers on a locked cellphone and the security of running Windows software on the Mac. And in Mossberg Solution, Katie Boehret took a look at Gwabbit, a program built to mine emails for contact info.

More next week.

On the revenue-seeking side, BoomTown’s Twitter Business Plan Count-Up hasn’t yielded any real keepers yet. There is a real contender, though–since Jennifer Aniston so publicly broke up with her boyfriend, John Mayer, on account of his Twitter “addiction,” BoomTown suggests offering “Twitter rehab” for those not willing to lose their relationships just yet. Not sure how zoning would work on that one, but the profit margin could be nice. The Guardian’s Changing Media Summit in London didn’t provide a lot of hard answers to the revenue question either, but it did gather the curious together to discuss the matter further, ponder the Next Big Thing, and talk about what the media company of tomorrow looks like. And, perhaps proving that during hard times Americans love an unlikely hero (a Seabiscuit for our own economic disaster?), Steve Wozniak escaped elimination from “Dancing With The Stars” for yet another week–undoubtedly due to the will of the people and their appreciation of his determined and goodhearted willingness to look silly on national television. The Pillsbury Doughboy bit probably didn’t hurt, either.

On the cost-saving side, MediaMemo wrote about job and salary cuts at the New York Times (NYT). The job cuts were on the business side, but the company slashed all of its nonunion salaries by 2.5-5 percent. It will ask for similar cuts from its unionized newsroom employees, in a spirit of “shared sacrifice.” Google (GOOG) sacrificed 200 more jobs, this time from sales. One of the most drastic signs of recession, however, may be the fact that Condé Nast’s higher echelons are cutting back on chauffeured cars to get them around Manhattan.

According to Digital Daily, It was Black Thursday at IBM (IBM) on the 26th, with 1,674 job losses (and counting). 5,000 jobs are expected to be cut overall, with many of the lost U.S. positions being transferred offshore. Better news over at Viacom’s (VIA) MTV games–according to new statistics, the company’s Rock Band franchise recently surpassed $1 billion in North American retail sales, making it the number one title of 2008 across all genres, based on revenue. And that’s before Beatles: Rock Band even comes close to shipping. That’s the kind of magic shown so far by Palm’s (PALM) forthcoming Pre handset, which–without a price or a release date–has boosted the company’s share price more than $7 based on little more than a CES debut and some enthusiastic analysts. Digital Daily noted that not everyone feels magical, but the launch will tell.

Over in Personal Technology, Walt Mossberg offered quick reviews of the iPhone apps he uses most often and that make the shiny Apple (AAPL) gadget worth the price. In Mossberg’s Mailbox, Walt pointed out the usefulness of IE8’s compatibility button, which makes the browser act like IE7 in certain instances, on Web sites that were coded around the peccadilloes of the earlier versions of the Microsoft (MSFT) software. Other readers had questions about ordering broadband service without a land line and burning movies to Blu-ray discs using an iMac. Katie Boehret spent the week testing out a new TV from Samsung–the first to integrate with the Yahoo (YHOO) Widget Engine, which enables viewers to watch shows and access the Web on the same large screen. Her thoughts are in The Mossberg Solution.

More next week.

BoomTown posted from various spots in Europe this week, yet managed to follow the geek-tastic goodness of Silicon Valley’s own contender, Apple (AAPL) co-founder Steve Wozniak, who competed while injured this week on “Dancing With the Stars”–and escaped elimination via the love of viewers in Silicon Valley and elsewhere. Another founder made the headlines this week–BoomTown noted that Steve Case appeared at a huge pep rally at Time Warner’s (TWX) AOL. Case and former AOL exec Ted Leonsis gave their support (and a lucky green tie) to new CEO Tim Armstrong. Elsewhere, Pure Digital, the maker of BoomTown’s favorite gadget–the ever-present Flip digital video camera–sold itself to Cisco (CSCO) for $590 million in stock, and BoomTown urged Silicon Valley to remember it’s not immune to the recession, to put its nose to the grindstone and to avoid party-hearty inanity.

Guess no one’s taking heed of the warning, though: MediaMemo reports that no one’s getting anything done at work–CBS (CBS) says its March Madness Web traffic is up 57 percent compared to last year. On top of that, television viewership rose various percentages throughout the week. MM wasn’t watching much basketball this week, though–there was plenty to blog about: The New York Times (NYT) cracked down on unauthorized use of its photos; Discovery Communications (DISCA) announced a patent infringement suit against Amazon and its Kindle Reader; Palm (PALM) delivered dismal third quarter results, putting even greater pressure on the success of the Pre; and in a Q&A with BusinessWeek editor Stephen Adler, Steve Ballmer said he’s open to a phone call from Yahoo (YHOO) CEO Carol Bartz whenever she’s ready to talk. Oh, and in case you were wondering what happened at SXSW, MediaMemo got a Google (GOOG) guy to explain it.

Digital Daily’s March Madness started with a liveblog of Apple’s St. Patrick’s Day press event to unveil version 3.0 of its iPhone OS, a chronicle of the myriad features displayed onstage and a live photoblog to back it up. DD noted that sales of the iPod touch and iPhone have outstripped RIM’s (RIMM) combined BlackBerry sales by a factor of… well, by a LOT. Kind of supports the data that say mobile Web use doubled over the last year. Which is good, because Mac sales were no good in February.

In Personal Technology, Walt Mossberg reviewed the latest release of Microsoft IE8 (MSFT), its most comprehensive release in many years. His verdict? Mixed, of course. In Mossberg’s Mailbox, Walt talked to readers about the many models of BlackBerry phones and how they differ from one another, the new iPod shuffle and its earphone compatibility and upgrading Vista to Windows 7. In the Mossberg Solution, Katie Boehret reviewed the Ee Top, Asus’s first foray into the all-in-one PC market.

More next week. Go Woz!

For instance, BoomTown was in Rome earlier this week attending a conference on business, brand and innovation that happens only once every seven years–and one of the biggest takeaways? Hardly any Italians have heard of Twitter, and those who have don’t really use it. Well, that, and conversations with Arianna Huffington, Reid Hoffman, and several Italian business leaders. Mark Zuckerberg, though, is most definitely plugged into the white-hot microblogging service. This week, he used his Twitter account, plus an appearance on “Oprah,” as a platform to herald the launch of Facebook’s own Twitteresque homepage redesign. In other news, Time Warner (TWX) CEO Jeff Bewkes laid off AOL President and COO Ron Grant and Chairman and CEO Randy Falco. BoomTown interviewed Falco’s replacement, Google (GOOG) ad sales exec Tim Armstrong, who’ll start at AOL as Chairman and CEO on April 7.

MediaMemo had the full memo from Time Warner on the Falco/Grant-Armstrong transition and also spoke with Boxee CEO Avner Ronen this week. Boxee is the start-up that lets you watch Web video on your TV, basically bypassing your cable box. Which is probably why it’s caught up in a cat-and-mouse game with Hulu, the joint venture between GE’s (GE) NBC and News Corp.’s (NWS) Fox that would much rather have you watch TV on the Internet instead. Guess who’s the mouse? Still, Hulu is down two networks, ABC and CBS (CBS)–though presumably, the aim is to offer all three. (News Corp. is the owner of Dow Jones, which owns this Web site.) MediaMemo also noted that Google rolled out its behavioral targeting functionality this week and points out that we all might be hearing a lot more from a man named Rick Boucher in the near future as a result.

Behavioral targeting wasn’t the only thing that Google rolled out this week–it also launched Google Voice, the initiative based on the company’s acquisition of voice communications start-up GrandCentral. Digital Daily covered the story. Elsewhere in the telecom world, major Palm (PALM) investor Roger McNamee made some bold (read: crazy) assertions about iPhone users switching en masse to the Pre, which later needed to be clarified (read: backed away from) by Palm itself. RBC analyst Mike Abramsky is also bullish on the Pre and its WebOS, but in a less crazy way. He gave it a glowing write-up on Friday. For a product that hasn’t yet been given a price or a launch date, it’s certainly building itself some high expectations. Of course, it’ll need to fulfill them to compete with the ever-evolving iPhone, which for which Apple (AAPL) is having a press event Tuesday to announce version 3.0 of the device’s OS.

Walt Mossberg reviewed the new version of Apple’s ever-evolving iPod Shuffle this week, which has the distinction of being the first mp3 player to “speak.” His verdict was in Wednesday’s Personal Technology column. In Mossberg’s Mailbox, Walt answered questions about using a stylus with the iPhone and offered an explanation on how to change Apple’s Safari 4 beta so that it looks and works more like the previous version. And in this week’s Mossberg Solution, Katie Boehret took a look at iSkoot’s Notifier, an app designed to endow basic cellphones with smartphone-like capabilities.

More next week. And beware the Ides of March. Or not.

BoomTown was there Thursday when Facebook announced a new look for profiles and homepages that incorporates a “timeline” or “stream” of realtime updates. According to CEO Mark Zuckerberg, “This creates a continuous stream of information that delivers a deeper understanding for everyone participating in it.” It’s also reminiscent of some other sites, not that it’ll matter much in the long run. Speaking of Twitter, BoomTown got impatient waiting around for its revenue strategy to materialize and went ahead and started a “Twitter Business Plan Count-Up.” The Chia-Twit has potential, but the winning financial strategy so far, by a mile, is the “Snuggie-Tweet.” BoomTown describes it best.

MediaMemo was all (well, almost all) about old media vs. new media. This week. Hulu, which lets you watch Fox and NBC shows on your computer, has been playing tug-of-war with Boxee, which lets you watch Web video on your TV. Hulu and its TV programmer owners don’t really want you to have that option–the resulting standoff could be long and interesting. MediaMemo also reported on MegaVideo, the Chinese site that makes it easy to watch pirated TV shows and movies online, noting that Hollywood’s Napster moment has probably just arrived. Universal Music Group–which has already had its share of Napster moments–is discussing a music site with YouTube. According to MediaMemo, it would be the most likely way to benefit both YouTube and UMG–not to mention music fans.

Digital Daily must be getting tired of that same old economic refrain. Among the highlights of this week’s crappy news: the jobless rate in Silicon Valley is at 9.3 percent and getting higher. At least Google (GOOG) may be getting some big love soon–Vivek Kundra, President Obama’s chief information officer, famously switched 38,000 workers from Microsoft Office to Google’s Web-based office suite as chief technology officer for the District of Columbia. No word yet on office software for the new White House, but here’s hoping for a more secure Google Docs. DD also noted the lack of a release date for Palm’s (PALM) new Pre from Sprint (S). Apparently it’ll be a while longer before anyone finds out if the Pre really is an iPhone-killer.

On the Personal Technology front, Walt Mossberg gave Apple’s (AAPL) new Safari browser a mixed review, and offered his first impressions of Kindle software on the iPhone. In Mossberg’s Mailbox, Walt answered questions about reading periodicals on Amazon’s (AMZN) Kindle 2, keeping a monitor from going to sleep in the middle of a movie, and the benefits of a netbook for traveling. And in the Mossberg Solution, Katie Boehret took an early look at a new Oodle-powered Facebook Marketplace, and reported on its pros and cons.

Spring forward. More next week.

After its official unveiling on Feb. 9, the e-book reader started shipping on Monday, and actually managed to grab much–but not all–of the hype that’s surrounded Twitter of late. The device has been met with much acclaim, though it’s by no means unanimous. Jeff Bezos made an appearance on “The Daily Show” Monday night to make his pitch to an as-yet unimpressed Jon Stewart. His main sell? “We’d make it cheaper if we could.” Roy Blount Jr., President of the Authors Guild, isn’t thrilled about the Kindle either, but his objection isn’t price–it’s that he believes the text-to-speech feature on the device threatens the audio book market. Rather than engaging in battle with the Guild, Amazon (AMZN) decided to modify the Kindle’s software to make text-to-speech optional. Meanwhile, the Hearst Corporation announced development of its own “Kindle Kopy” aimed at capturing the newspaper and magazine market. The Kindle 2 itself has been shipping for just a week and it’s already gotten some print media looking over its shoulder. It remains to be seen, though, whether it’ll earn the moniker of “iPod for books.” Walt Mossberg’s comprehensive review of the device this week provided a glimpse into its actual pros and cons and some insight into the Kindle hubbub from a hands-on perspective.

Elsewhere, much of the news this week was about reorganizations in the digital space. BoomTown covered the much-anticipated Yahoo (YHOO) reorg, which was sketched out by CEO Carol Bartz for employees first in a post to the company blog, then elaborated upon in not one, but two, internal memos. Even BoomTown’s attention began to wander there toward the end. Must’ve been something in the water this week, because Time Warner’s (TWX) AOL kicked in a little reorganization of its own–CEO Randy Falco announced that Maneesh Dhir, head of AOL International, would be leaving the company and returning to his entrepreneurial roots, and ad head Greg Coleman announced a reshuffling of his own group. Over at News Corp. (NWS), upon official announcement of President and COO Peter Chernin’s departure, CEO Rupert Murdoch alluded to a reorg sometime in the future, and an immediate commitment to “streamlining” the business.

In Mossberg’s Mailbox this week, Walt answered questions about transferring data to an iPhone, giving Vista a dedicated graphics card, and using TrueSwitch to transfer email accounts when switching ISPs. And in the Mossberg Solution, Katie Boehret took a look at the ways different mobile companies back up your data and give you access to it.

More next week.

After a heady few days at the TED Conference in its new home in Long Beach, Calif., BoomTown asked other conference-goers, “Has your head exploded yet?” Their reports on what they learned while in attendance are many and varied. Among other things BoomTown learned this week: One company’s recession may be another company’s bubble. As such, Twitter announced a $250 million-dollar valuation and a $35 million round of funding this week, prompting the question of whether some search giant will swoop in before the whole thing falls apart. Apparently, new Yahoo (YHOO) CEO Carol Bartz has been asking a lot of questions of her staffers lately, like, “What exactly is your job description?” and “What do you do?” This has caused many, including BoomTown, to wonder whether she’s about to carry out the long-rumored re-org.

Meanwhile, in a different drama, Sirius XM (SIRI) is trying to avoid bankruptcy and fend off an unsolicited takeover bid by satellite mogul Charlie Ergen’s EchoStar (SATS), which has been gradually acquiring its debt. The company has approached Liberty Media (LINTA) about a possible sale, as apparently Sirius CEO Mel Karmazin can’t stomach the thought of giving up control to Ergen. Digital Daily has been following the plot twists. DD also reports that mobile phone giant Nokia (NOK) is approaching the need for a reduced headcount at one of its plants in a novel way–by putting 20-30 percent of its workforce on mandatory furlough at any given time. And a longtime opponent of Amazon (AMZN), the Author’s Guild, has raised a new objection to the company’s business practices. The trade group contends that the text-to-voice feature on the Kindle 2.0 e-book reader creates audiobooks for which it doesn’t own the rights. The details are in Digital Daily.

MediaMemo is a little bit obsessed with Twitter. But not without maintaining the minimum of reality required to wonder about a business model or two, especially in light of this week’s $35 million funding announcement. So it’s with a tiny grain of salt that MM took the word of both co-founder Biz Stone and CEO Evan Williams when they continued to insist that revenue is on the way. Speaking of missing business models, what’s up with Web video? Sony Music signed an agreement to keep its music videos on YouTube, and though details of the deal are unclear, MediaMemo sources familiar with the matter provided a breakdown of the revenue issues involved. And could the loss of 600,000 jobs in January be connected to a concurrent eye-popping traffic spike on the Web? Working less could mean surfing more–MediaMemo provided some very interesting dots to connect regarding the whole thing.

In Personal Technology this week, Walt Mossberg test-drove Sony’s (SNE) new Vaio P, which has incredible looks without the power (or personality) to back them up. In Mossberg’s Mailbox, Walt wrote about using Foxmarks to sync bookmarks across multiple computers with different browsers. In this week’s Mossberg Solution, Katherine Boehret took a look at the growing range of mobile phones built specifically for seniors, with a focus on the ClarityLife C900.

More next week.

Rumor has it there are big games going on this weekend–at least one of which involves football players. The rest involve the usual players, though they might appear in different positions–and on different teams–from week to week. These games, most likely, will continue through Monday and beyond. Scores will be kept on an ongoing basis.

BoomTown wrote this week about a new game of tag taking Facebook by storm. Whether or not you’ve written a list of “25 Random Things” about yourself, you’ve likely read a few. BoomTown only gave up five, but they’re good ones. On defense, AOL announced it would lay off 10 percent of its workforce due to the overall ad meltdown; CEO Randy Falco’s memo to his troops is here. And whether or not AOL has buyer’s remorse over last year’s $850 million acquisition of Bebo, the company is not considering putting the social network up for sale.
BoomTown followed the tough love approach of Yahoo’s (YHOO) new CEO Carol Bartz, and liveblogged the company’s fourth-quarter earnings call, during which Bartz insisted (without mentioning Microsoft) that she wasn’t brought to Yahoo to sell the company. She also shared some canny-folksy wisdom–in the form of a chicken metaphor–about the value of the company as a whole, but it’s still a little early in the game to call that one. Of course, BoomTown had a few opinions about the unspoken Microsoft (MSFT) scenario.

Over at Digital Daily, there was a lot to be said about smartphones. Apple’s (AAPL) so-called “iPhone patent,” which would cover much of the Palm (PALM) Pre’s multitouch and gesture interface, has the potential to be a huge game changer in that race, if it’s upheld. And as if Palm doesn’t have enough to worry about, Sprint (S)–its exclusive carrier for the Pre–is rumored to be preparing to lay off 14 percent of its workforce in March, when the phone is expected to launch. Elsewhere in that contest, it turns out that Research in Motion’s (RIMM) BlackBerry Storm, which was largely panned by critics, is actually selling at a decent clip–one million so far in the U.S. No iPhone, but still, it could be worse. As Digital Daily noted, Dell (DELL) is said to be readying two phones to enter the market dominated by the iPhone, BlackBerry, and soon the Pre: one an iPhone-like Windows Mobile device, and the other a Pre-like Android device. Both could launch as soon as February, but greatness is not anticipated. Digital Daily also kept the tech job-cut score, which increased 74.2 percent from 2007 to 2008. Here’s a roundup of some of those affected.

MediaMemo had some interesting numbers to share: While Obama’s Inauguration was indeed a big day for Web video, it wasn’t as huge as some estimated. Exact numbers are impossible to measure, of course, but roughly 13 million people watched the ceremony online, while roughly 38 million watched on television. On an ongoing (and presumably growing) basis, though, numbers suggest that almost 20 percent of Netflix’s (NFLX) subscribers are using the company’s streaming service to watch movies online. That should increasingly morph back into the world of television as the company’s technology makes it simpler to stream directly to a set-linked device. In the world of print, things continue to look grim. Time Warner’s (TWX) Time Inc., in a standoff with its distributor, which upped its price by seven cents per magazine–has announced it will take its business elsewhere as of Feb. 1. If this is a game of chicken, it’s anybody’s guess who’ll win. And Time Inc.’s Ann Moore received a lifetime achievement award from the magazine industry’s trade group on Thursday. In her acceptance speech, she expressed her belief in the power of magazines and print advertising and her gratitude in the fact that she’s not in the newspaper business.

In Personal Technology this week, Walt Mossberg reviewed iLife ’09–specifically iPhoto, GarageBand and iMovie, with mixed results. In Mossberg’s Mailbox, it was all about Windows 7: Whether it requires new drivers, how it stacks up to XP, and how upgrades from XP and Vista compare with each another. Katherine Boehret reviewed the BlackBerry Curve 8900 in the Mossberg Solution, and liked it.

More next week.