Geekfighting may never become its own UFC event, but following tech news this week seemed, in places, like a view to a big, well-funded cage match.

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While the highlight of the week was undoubtedly Apple’s Rock and Roll event on Wednesday featuring Steve Jobs 2.0, that was only the anodized aluminum, candy-colored, video-shooting cherry on top of another week of tech sector reporting from All Things Digital.

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As of this week, pretty much anyone can tell you–“Skank” blogging just doesn’t pay. Unless your $15 million privacy lawsuit against Google ends up going your way, that is. Rosemary Port, the person who used Blogger to anonymously insult former model Liskula Cohen, was unmasked last week after months of speculation and promptly sued Google for turning over her information. Hilarity ensued, complete with dueling morning TV appearances.

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The week ending Aug. 21 began Aug. 17 with another round of digital musical chairs–BoomTown reported that David Dickman, VP of West Coast sales for Yahoo, will be leaving the company at the end of the month for Warner Bros. to work in digital sales. Also, after a five-month tour of Europe and its finer Web establishments, Yahoo seems poised to name a new international head.

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It’s been a long time between weekend updates, and a long week without Peter Kafka, All Things D’s intrepid MediaMemo reporter. He returns Monday, and just in time, too, since John Paczkowski and Digital Daily will be out all next week. Must be August–do Europeans still take the whole month off? Or is that an urban legend? No matter; it definitely has not been sleepy around here.

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If there was an over-arching theme for this last week on All Things D, it would have to be musical chairs.

Brand new MySpace CEO Owen Van Natta started things off Monday with his first day on the job. He was joined by new COO and former AOL exec Mike Jones and new chief product officer and former Sling Media exec Jason Hirschhorn.

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In a move that most likely would not have been made without the recent efforts of Ashton Kutcher and Oprah Winfrey, San Francisco Mayor Gavin Newsom announced his candidacy for the California Governor’s seat this morning via Twitter.

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A look back at the week during which approximately 40 percent of the posts were about Twitter. Or at least it seemed that way.

BoomTown got the ball rolling by making a visit to Twitter HQ bearing pies. During a video tour of the premises, Biz Stone discussed rock stars and booze, and spilled the secret of the strange green deer.

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Another week into challenging times, and the theme for Weekend Update is undoubtedly cost-saving, with a healthy dose of revenue-seeking.

On the revenue-seeking side, BoomTown’s Twitter Business Plan Count-Up hasn’t yielded any real keepers yet. There is a real contender, though–since Jennifer Aniston so publicly broke up with her boyfriend John Mayer on account of his Twitter “addiction,” BoomTown suggests offering “Twitter rehab” for those not willing to lose their relationships just yet.

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Technically, the term refers to the frenzied flow of games and the intensity of the contenders for the NCAA Championship crown. But the NCAA doesn’t have a corner on “March Madness”–those descriptors work well in other instances, too. To wit:

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In Silicon Valley, it’s hard to believe that not everyone follows each shiny new thing on the Web, tracks OS versions as intently as the storyline for “Battlestar Galactica” and remains jacked-in pretty much 24/7. But it’s been known to happen.
For instance, BoomTown was in Rome earlier this week attending a conference on business, brand and innovation that happens only once every seven years–and one of the biggest takeaways? Hardly any Italians have heard of Twitter, and those who have don’t really use it.

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Will [insert company name here] find a viable revenue strategy any time soon? Everyone’s hustling, that’s for sure. It’s this week’s theme.

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Much ado about the Amazon Kindle 2.0 this week:

After its official unveiling on Feb. 9, the e-book reader started shipping on Monday, and actually managed to grab much–but not all–of the hype that’s surrounded Twitter of late. The device has been met with much acclaim, though it’s by no means unanimous.

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Sure, it’s a celebration of Washington and Lincoln–but isn’t it also fitting, given the current president’s attachment to his BlackBerry, that on this President’s Day weekend, one of the most talked-about (or Twittered about) phenomena is Twitter? Not the only phenomenon, though…

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Rumor has it there are big games going on this weekend–at least one of which involves football players. The rest involve the usual players, though they might appear in different positions–and on different teams–from week to week. These games, most likely, will continue through Monday and beyond. Scores will be kept on an ongoing basis.

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