Verizon was right. The truth does hurt. And it is especially painful when it’s meted out by a court of law. A U.S. District judge on Wednesday denied AT&T’s request to force Verizon to pull its “There’s A Map For That” and “Island of Misfit Toys” commercials, saying that while the ads might be “sneaky,” they are they are not misleading.
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Verizon, though it refuses to divulge sales numbers for Motorola’s new Droid handset, says it has been “very pleased” with demand for the device so far. And no wonder: According to Mark McKechnie of Broadpoint AmTech, Verizon is on track to sell 600,000 Droids during the fourth quarter of 2009.
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“AT&T did not file this lawsuit because Verizon’s ‘There’s A Map For That’ advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts.” So begins Verizon’s response to AT&T’s complaints about its new ad campaign and as you can see, it pulls no punches. For 53 pages, the new filing mercilessly thrashes AT&T, proving over and over again that the carrier’s carping over Verizon’s ads has transformed a no-win situation into a horrific PR disaster.
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Univision, home to Spanish-language TV staples “Sabado Gigante,” “El Show de Cristina” and “Tormenta en el Paraiso,” is coming to YouTube. This morning, the Spanish-language media outfit announced a deal that will see its programming featured on Google’s video site.
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Before AdMob accepted Google’s $750 million takeover offer, it was approached by Apple. This according to “people familiar with the matter,” who tell Bloomberg that Cupertino was also interested in the mobile advertising company. Odd to learn that Apple was considering such a move. After all, advertising isn’t exactly one of its core businesses.
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Palm shares are trading higher today, bolstered by anticipation of the Nov. 15 launch of the Pixi, the company’s second webOS handset, and by some silly rumors about a potential takeover by Nokia. Does the company really need another software platform to add to Symbian, Maemo and Qt? C’mon.
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In preparation for the official launch of its new Pixi handset, Palm is rolling out a new ad campaign. It’s something of a departure from the ads the company used to tout the Pre, trading their alleged “ethereal beauty” and I-Am-The-White-Witch-of-Narnia-FEAR-ME spokeswoman for a more forthright pitch involving a crowd of friendly-looking hipsters enjoying a new “Alvin and the Chipmunks” mashup.
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As clever as it is, Verizon’s reimagining of a Rankin/Bass animated Christmas television special as a criticism of AT&T’s wireless network coverage did not go over well with Ma Bell. On Wednesday, the carrier amended its complaint against Verizon, asking a federal court in Atlanta to force its rival to immediately pull the ad and two other holiday-themed spots that debuted with it.
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Wow. Intel and AMD’s seemingly endless legal battles have finally ended. The two companies said early Thursday that they have reached a comprehensive agreement that resolves their many antitrust and patent disputes. Under its terms, Intel will pay AMD $1.25 billion and agree to “abide by a set of business practice provisions” presumably crafted to temper its alleged anticompetitive practices.
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If AT&T took offense at Verizon’s “There’s a Map for That” ad campaign, wait until it gets a load of its rival’s newest ad spots. Unfazed by AT&T’s litigious reply to its first effort, Verizon rolled out a trio of new anti-AT&T ads over the weekend and they are brutal in their criticism of the carrier’s network coverage.
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Sometimes big news comes in small packages–especially in the world of high tech. This week, AllThingsD covered some little changes that mean serious consequences for the companies that make the stuff and consumers who rely on it.
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Well, this is a first, I think: Google is promoting a consumer electronics device on its front page. Surf over to Google.com right now and you’ll find this pitch plugging Droid, Motorola’s new Android phone: “The Droid is on sale now. Learn more.”
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If AT&T’s lawsuit over Verizon’s allegedly misleading “there’s a map for that” ad wasn’t a public relations mistake to begin with, it will be by the time Verizon gets through with it. Responding to the suit today, Verizon rep Jeffrey Nelson used it to stoke public perception that AT&T’s network is inferior to Verizon’s.
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