John Paczkowski

Recent Posts by John Paczkowski

New From Microsoft: Windows 7 Home Invasion

flanders_microsoft_store_thumbFoot traffic at Microsoft’s retail stores must be far lower than expected if the company has decided to start going door to door.

This evening Microsoft will kick off a new advertising campaign intended to persuade consumers to upgrade their old “good enough PCs” to new ones running Windows 7. In the first ad of the series, which will air during primetime tonight on ABC, CBS and NBC, “Julie” says there’s no reason to replace her current PC because there’s really nothing better on the market. To disabuse her of this notion, Microsoft sets up a PC store in her house and, well, you’ll never guess what happens….

Oh, my God. The sales pitch is coming from inside the house!