Survey: 37 Percent Of Teens Would Like An iPhone, Mom
Seventeen percent of teens living in the United States own an iPhone and 37 percent of those that don’t expect to buy one in the next six months. This according to Piper Jaffray’s biannual survey of American teenagers which charted rising interest for the device in the high school-age demographic. The percentage of teens who own an iPhone rose from 14 percent in October of 2010 to 17 percent this spring, while the percentage of those who hope to own one rose from 33 percent to 37 percent. Good news for Apple, since historically interest in buying an iPhone translates to future market share gains.
“Apple’s dominance in the mobile and online music markets is going seemingly unchecked, coupled with rising interest in the iPhone and iPad,” said analyst Gene Munster. “In our most recent survey, those who plan on purchasing an iPhone in the next six months was up to 37 percent, an all-time high in our surveys. We believe the teen demographic is a critical component of long-term growth in the mobile market, and Apple is taking its lead in music and leveraging it in the mobile category.”