John Paczkowski

Recent Posts by John Paczkowski

In Other News, the Trademark on “You’re Holding It Wrong” Is Still Pending

verizon-anti-ATTadApple (AAPL) has been granted a trademark for its widely parroted and parodied “There’s an App for That” slogan. Issued last Friday, it covers the following uses:

035: Retail store services featuring computer software provided via the Internet and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics

042: Maintenance and updating of computer software; providing information concerning computer software via the Internet and other computer and electronic communication networks; providing search engines for obtaining data via communications networks; providing temporary use of computer software and online facilities to enable users to access and download computer software; providing online non-downloadable computer software that generates customized recommendations of software applications based on user preferences

That should go a long way toward preventing other companies playing in the mobile space from using similar slogans in their marketing efforts. With this mark in place, I doubt we’ll see Verizon (VZ) revisiting its “There’s a Map for That” campaign anytime soon.