John Paczkowski

Recent Posts by John Paczkowski

Einstein Would Have Used a Mac. John Lennon, Too.

Steve Jobs in a turtleneck and shorts?

What a great bit of history this is, and a nice Friday diversion. In the video embedded below, the Apple (AAPL) CEO introduces the company’s 1997 Think Different campaign. A key quote: “[Our new ad campaign] honors those people who have changed the world. Some of them are living, some of them are not. But the ones that aren’t –you know that if they ever used a computer it would have been a Mac.”

And another: “This is a very complicated world. This is a very noisy world and we’re not going to get a chance…to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.” [Thanks for the tip, Fred]