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Repeat After Me: “I Want a BlackBerry”

The 52-week low that Research In Motion hit earlier this month is quickly receding on rumors of some big upcoming product announcements. Word on the street is that the company plans to uncrate the BlackBerry 9800 at an event in New York City next week.

The 9800 will be the first RIM (RIMM) device to use the company’s BlackBerry OS 6, a new operating system that CEO Mike Lazaridis says will make “anyone that looks at it…say ‘I want a BlackBerry.’”

That’s the hope, anyway.

With a new WebKit-based Web browser, an overhauled media player and support for multitouch, BlackBerry 6 is the OS RIM should have released years ago, one that should give its devices a bit more appeal in a market increasingly enamored of super-smartphones. So if the 9800 is announced next week along with a rumored mid-August ship date, RIM will have taken its first big step in addressing the competitive issues that are tarnishing its growth prospects. Said Kaufman Bros. analyst Shaw Wu, “As we said before, we believe the new user interface with multitouch technology and WebKit-based browser closes the gap materially against Android and iPhone.”

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Comments

  1. I can't wait to get the 9800.

    Posted by John Peters at July 29th, 2010 at 1:27 pm
  2. Johnny

    Nice to see a “fair shake” from you, regarding, RIMM. Keep em coming, Kid. Should be an interesting week next week. I wonder if RIMM will pay people to 'stand in line' on the 9800 release day. I think BB buyers are a bit more pragmatic and will, probably, just order this online from the ATT store.

    What do you think about ATT “cosponsoring” the event with RIMM on Tuesday. Kind of a “slap” to “Fanboy Nation”, no???

    Posted by freddysrevng at July 29th, 2010 at 3:33 pm
  3. I am Canadian and even though I want RIMM to succeed I feel that they have missed the bus. The tech world is moving way too fast and RIMM sat back and watched there products become less than desirable. I have shorted the stock and feel even though they might have a decent showing next week its too little too late.

    Posted by canuckyoga at July 29th, 2010 at 5:02 pm
  4. I first read it as 'marginally' — not materially…

    “As we said before, we believe the new user interface with multitouch technology and WebKit-based browser closes the gap materially against Android and iPhone.”

    Posted by drrjv at July 29th, 2010 at 5:51 pm
  5. RIMM… the new Palm.

    Posted by macbeach at July 30th, 2010 at 3:58 am
  6. who’s the rumored carrier for this product – anyone know?

    Posted by Anonymous at August 3rd, 2010 at 3:27 pm

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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