John Paczkowski

Recent Posts by John Paczkowski

Smartphone Usage Spikes: Up 193 Percent Year-Over-Year

Smartphone traffic in February 2010 was up 193 percent over February 2009. So says mobile advertising network AdMob, which released its latest monthly Mobile Metrics Report (PDF) today.

The headline, obviously, is that smartphone usage is spiking. But there are a few other data points worth noting as well. Mobile Internet devices like the iPod touch and Nintendo DSi have seen a fourfold jump in use. Their traffic share grew 17 percent from about seven percent.

Among smartphone operating systems, Apple’s (AAPL) iPhone OS is the leader with a 50 percent share of the traffic across AdMob’s network. Google’s (GOOG) Android ranks second with a 24 percent share, followed by Nokia’s (NOK) Symbian, whose 43 percent share a year ago has fallen to just 18 percent today. Bringing up the rear: Research in Motion’s (RIMM) RIM OS with four percent and Microsoft’s (MSFT) Windows Mobile with two percent.

And Palm’s (PALM) webOS? AdMob doesn’t seem to have broken it out. Presumably, webOS accounts for a portion of the two percent share claimed by the “Other” category in the chart above (click to enlarge).

Top smartphones for the month were as one would expect: The iPhone led the pack with 49.5 percent of requests made across AdMob’s network. It was followed by Motorola’s (MOT) Droid with 7.8 percent and the HTC Dream with 3.2 percent. RIM’s BlackBerry 8300 claimed 1.5 percent, a tenth of a percent more than Palm’s Pre. (Click tables below to enlarge.)