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	<title>Comments on: iPad Pricing: How Low Can You Go, Apple?</title>
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	<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/</link>
	<description>by John Paczkowski</description>
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		<title>By: Analyst: Apple to be &#8216;nimble&#8217; on iPad pricing, athletic on pommel horse &#124; wizteq.com</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-27653</link>
		<dc:creator>Analyst: Apple to be &#8216;nimble&#8217; on iPad pricing, athletic on pommel horse &#124; wizteq.com</dc:creator>
		<pubDate>Wed, 03 Mar 2010 22:54:25 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-27653</guid>
		<description>[...] Permalink&#160;All Things Digital &#160;&#124;&#160; Wall Street Journal &#160;&#124;&#160;Email this&#160;&#124;&#160;Comments [...]</description>
		<content:encoded><![CDATA[<p>[...] Permalink&nbsp;All Things Digital &nbsp;|&nbsp; Wall Street Journal &nbsp;|&nbsp;Email this&nbsp;|&nbsp;Comments [...]</p>
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		<title>By: Apple May Lower the Price of the iPad: This is Not News &#171; Tech News</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25535</link>
		<dc:creator>Apple May Lower the Price of the iPad: This is Not News &#171; Tech News</dc:creator>
		<pubDate>Tue, 09 Feb 2010 19:40:16 +0000</pubDate>
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		<description>[...] I have to wonder whether everyone has taken leave of their senses. The big “news” doing the rounds in the last twenty four hours is that Apple execs have admitted they are prepared to [...]</description>
		<content:encoded><![CDATA[<p>[...] I have to wonder whether everyone has taken leave of their senses. The big “news” doing the rounds in the last twenty four hours is that Apple execs have admitted they are prepared to [...]</p>
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		<title>By: Apple May Lower the Price of the iPad: This is Not News &#124; Mac Bargains</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25524</link>
		<dc:creator>Apple May Lower the Price of the iPad: This is Not News &#124; Mac Bargains</dc:creator>
		<pubDate>Tue, 09 Feb 2010 18:14:45 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25524</guid>
		<description>[...] I have to wonder whether everyone has taken leave of their senses. The big “news” doing the rounds in the last twenty four hours is that Apple execs have admitted they are prepared to [...]</description>
		<content:encoded><![CDATA[<p>[...] I have to wonder whether everyone has taken leave of their senses. The big “news” doing the rounds in the last twenty four hours is that Apple execs have admitted they are prepared to [...]</p>
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		<title>By: Apple May Lower the Price of the iPad: This is Not News</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25508</link>
		<dc:creator>Apple May Lower the Price of the iPad: This is Not News</dc:creator>
		<pubDate>Tue, 09 Feb 2010 15:14:34 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25508</guid>
		<description>[...] I have to wonder whether everyone has taken leave of their senses. The big “news” doing the rounds in the last twenty four hours is that Apple execs have admitted they are prepared to [...]</description>
		<content:encoded><![CDATA[<p>[...] I have to wonder whether everyone has taken leave of their senses. The big “news” doing the rounds in the last twenty four hours is that Apple execs have admitted they are prepared to [...]</p>
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		<title>By: Andrew Augustine</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25481</link>
		<dc:creator>Andrew Augustine</dc:creator>
		<pubDate>Tue, 09 Feb 2010 09:48:18 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25481</guid>
		<description>Apple may have heard me (just kidding).  Netbooks are selling for $299 with a keyboard and 250 GB of storage.  If this thing (iPad) is a media device with video playing capability as one of its attractions, how come it starts at only 16GB of storage?  I understand that an SSD drive is the way to go, but Corsair just released a 128GB SSD drive that retails for $206; and Apple’s wholesale cost should be considerably lower.  They own the processor and operating system.   I would be surprised if the least expensive iPad cost more than $150.  Whatever the cost, it still is not desirable.  I would not advice anyone to buy an iPad with less than 64GB of memory; and at $700, it is too expensive for a non-essential computing gadget.  But if Apple can get AT&amp;T to push these things, they and the press would celebrate how popular they are.</description>
		<content:encoded><![CDATA[<p>Apple may have heard me (just kidding).  Netbooks are selling for $299 with a keyboard and 250 GB of storage.  If this thing (iPad) is a media device with video playing capability as one of its attractions, how come it starts at only 16GB of storage?  I understand that an SSD drive is the way to go, but Corsair just released a 128GB SSD drive that retails for $206; and Apple’s wholesale cost should be considerably lower.  They own the processor and operating system.   I would be surprised if the least expensive iPad cost more than $150.  Whatever the cost, it still is not desirable.  I would not advice anyone to buy an iPad with less than 64GB of memory; and at $700, it is too expensive for a non-essential computing gadget.  But if Apple can get AT&#038;T to push these things, they and the press would celebrate how popular they are.</p>
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		<title>By: tedcranmore</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25464</link>
		<dc:creator>tedcranmore</dc:creator>
		<pubDate>Tue, 09 Feb 2010 08:31:58 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25464</guid>
		<description>This is story is making the run because journalists are making something bigger than it is. There is no news in this statement, this is the way it is with every product ever made by anyone. It&#039;s been picked up because of the Apple multiplier effect during this post iPad announcement period (&quot;What the hell will we write today?&quot;). How come last week we were all shocked by the low price, and no we hear this we won&#039;t buy until it&#039;s lower? It&#039;s nuts.  Personally, there is nothing wrong with the iPad price, I just wish the memory was doubled and that 3G was standard. It&#039;s not lower prices, it&#039;s more value at the same price that&#039;s needed.</description>
		<content:encoded><![CDATA[<p>This is story is making the run because journalists are making something bigger than it is. There is no news in this statement, this is the way it is with every product ever made by anyone. It&#39;s been picked up because of the Apple multiplier effect during this post iPad announcement period (&#8220;What the hell will we write today?&#8221;). How come last week we were all shocked by the low price, and no we hear this we won&#39;t buy until it&#39;s lower? It&#39;s nuts.  Personally, there is nothing wrong with the iPad price, I just wish the memory was doubled and that 3G was standard. It&#39;s not lower prices, it&#39;s more value at the same price that&#39;s needed.</p>
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		<title>By: Apple is ready to drop iPad prices to stimulate sales</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25488</link>
		<dc:creator>Apple is ready to drop iPad prices to stimulate sales</dc:creator>
		<pubDate>Tue, 09 Feb 2010 06:21:15 +0000</pubDate>
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		<title>By: JohnDoey</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25450</link>
		<dc:creator>JohnDoey</dc:creator>
		<pubDate>Tue, 09 Feb 2010 05:14:46 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25450</guid>
		<description>&gt; Apple reportedly stands to make about a 42.9 percent &lt;br&gt;&gt; margin on the iPad,&lt;br&gt;&lt;br&gt;That figure is only the hardware. It doesn&#039;t take the software into account. It doesn&#039;t take the service into account. It&#039;s meaningless.&lt;br&gt;&lt;br&gt;It used to be ridiculous to cite these figures when devices came with very little software, but the Apple gear since 2007 has been 80% software, 10% service, and only 10% hardware. The hardware is so minimalist it&#039;s like a picture frame. David Carr just said &quot;One thing you have to understand about [the iPad] is that the gadget disappears pretty quickly. You’re looking into pure software.&quot;&lt;br&gt;&lt;br&gt;When you buy an iPad you&#039;re paying for the software (iPhone OS, iPhone SDK, 3rd party apps, iTunes, iTunes Store, App Store, iBookstore, OS X, Core Text for the world class typography, CoreAudio, CoreVideo, QuickTime, the heuristics that make the Apple touchscreens the most responsive and easiest to use, Quartz for the 3D, CoreAnimation for the animations you see throughout) and service (Apple Store, AppleCare) so you can stop into an Apple Store and get help with anything.&lt;br&gt;&lt;br&gt;A Monet painting may be only $40 in hardware (frame, canvas, paints) but that is not the actual value. A much greater original software value was added by Monet to that $40 in parts. Same with Apple&#039;s stuff, most of the value is the software.&lt;br&gt;&lt;br&gt;The way you know this is true is Steve Ballmer showed off the HP Slate running Windows 7 and the world yawned. Like showing off a digital photo frame that can only show a photo of Steve Ballmer. The hardware is not the point at all.&lt;br&gt;&lt;br&gt;Another thing that shows this is if your iPhone stops functioning, you take it into the Apple Store and they swap you a new one, then you take the new one home and sync it once with iTunes and you&#039;re back to where you were before. In no time you will forget that is not the same phone as before. The action is all in the software.</description>
		<content:encoded><![CDATA[<p>&gt; Apple reportedly stands to make about a 42.9 percent <br />&gt; margin on the iPad,</p>
<p>That figure is only the hardware. It doesn&#39;t take the software into account. It doesn&#39;t take the service into account. It&#39;s meaningless.</p>
<p>It used to be ridiculous to cite these figures when devices came with very little software, but the Apple gear since 2007 has been 80% software, 10% service, and only 10% hardware. The hardware is so minimalist it&#39;s like a picture frame. David Carr just said &#8220;One thing you have to understand about [the iPad] is that the gadget disappears pretty quickly. You’re looking into pure software.&#8221;</p>
<p>When you buy an iPad you&#39;re paying for the software (iPhone OS, iPhone SDK, 3rd party apps, iTunes, iTunes Store, App Store, iBookstore, OS X, Core Text for the world class typography, CoreAudio, CoreVideo, QuickTime, the heuristics that make the Apple touchscreens the most responsive and easiest to use, Quartz for the 3D, CoreAnimation for the animations you see throughout) and service (Apple Store, AppleCare) so you can stop into an Apple Store and get help with anything.</p>
<p>A Monet painting may be only $40 in hardware (frame, canvas, paints) but that is not the actual value. A much greater original software value was added by Monet to that $40 in parts. Same with Apple&#39;s stuff, most of the value is the software.</p>
<p>The way you know this is true is Steve Ballmer showed off the HP Slate running Windows 7 and the world yawned. Like showing off a digital photo frame that can only show a photo of Steve Ballmer. The hardware is not the point at all.</p>
<p>Another thing that shows this is if your iPhone stops functioning, you take it into the Apple Store and they swap you a new one, then you take the new one home and sync it once with iTunes and you&#39;re back to where you were before. In no time you will forget that is not the same phone as before. The action is all in the software.</p>
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		<title>By: Fresh From Twitter &#187; Ask The Old Fart</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25479</link>
		<dc:creator>Fresh From Twitter &#187; Ask The Old Fart</dc:creator>
		<pubDate>Tue, 09 Feb 2010 04:42:45 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25479</guid>
		<description>[...] Report: Apple May Cut Prices on iPad &#124; John Paczkowski &#124; Digital &#8230; http://bit.ly/c2wKTf [...]</description>
		<content:encoded><![CDATA[<p>[...] Report: Apple May Cut Prices on iPad | John Paczkowski | Digital &#8230; <a href="http://bit.ly/c2wKTf" rel="nofollow">http://bit.ly/c2wKTf</a> [...]</p>
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		<title>By: iPadTablet</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25423</link>
		<dc:creator>iPadTablet</dc:creator>
		<pubDate>Tue, 09 Feb 2010 02:24:18 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25423</guid>
		<description>I think the price of the data plan was pretty fair compared to what everyone is paying on there phone and with no contract.</description>
		<content:encoded><![CDATA[<p>I think the price of the data plan was pretty fair compared to what everyone is paying on there phone and with no contract.</p>
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		<title>By: Analyst: Apple to be &#8216;nimble&#8217; on iPad pricing, athletic on pommel horse &#124; bibeh.com</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25456</link>
		<dc:creator>Analyst: Apple to be &#8216;nimble&#8217; on iPad pricing, athletic on pommel horse &#124; bibeh.com</dc:creator>
		<pubDate>Tue, 09 Feb 2010 01:37:09 +0000</pubDate>
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		<title>By: neal157</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25420</link>
		<dc:creator>neal157</dc:creator>
		<pubDate>Tue, 09 Feb 2010 01:35:30 +0000</pubDate>
		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34442#comment-25420</guid>
		<description>At this point the comment is still hearsay evidence. Maybe this Credit Suisse guy wasn&#039;t supposed to talk. In any case, now the price cut has to come before the release, or else Apple has some &#039;splaining to do.</description>
		<content:encoded><![CDATA[<p>At this point the comment is still hearsay evidence. Maybe this Credit Suisse guy wasn&#39;t supposed to talk. In any case, now the price cut has to come before the release, or else Apple has some &#39;splaining to do.</p>
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		<title>By: pk_de_cville</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25403</link>
		<dc:creator>pk_de_cville</dc:creator>
		<pubDate>Tue, 09 Feb 2010 00:33:15 +0000</pubDate>
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		<description>I think you&#039;re right about the pre-shipping price cut. Otherwise, talking about a price cut now is just plain crazy.&lt;br&gt;&lt;br&gt;Might be based on Apple betting on significant profits in accessories, apps, ebooks, movie, et al.&lt;br&gt;&lt;br&gt;I also think they want to own the market before Android has a chance to commoditize it.</description>
		<content:encoded><![CDATA[<p>I think you&#39;re right about the pre-shipping price cut. Otherwise, talking about a price cut now is just plain crazy.</p>
<p>Might be based on Apple betting on significant profits in accessories, apps, ebooks, movie, et al.</p>
<p>I also think they want to own the market before Android has a chance to commoditize it.</p>
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		<title>By: Matt Dana</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25402</link>
		<dc:creator>Matt Dana</dc:creator>
		<pubDate>Tue, 09 Feb 2010 00:28:17 +0000</pubDate>
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		<description>Nice job, Apple. Now all the people who were going to buy an iPad on day one just to look cool will hold off until the first price cut happens, since owning one before that will be like having &quot;SUCKER&quot; tattooed on your forehead.</description>
		<content:encoded><![CDATA[<p>Nice job, Apple. Now all the people who were going to buy an iPad on day one just to look cool will hold off until the first price cut happens, since owning one before that will be like having &#8220;SUCKER&#8221; tattooed on your forehead.</p>
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		<title>By: Analyst: Apple to be &#8216;nimble&#8217; on iPad pricing, athletic on pommel horse</title>
		<link>http://digitaldaily.allthingsd.com/20100208/ipad-pricing-how-low-can-you-go-apple/comment-page-1/#comment-25452</link>
		<dc:creator>Analyst: Apple to be &#8216;nimble&#8217; on iPad pricing, athletic on pommel horse</dc:creator>
		<pubDate>Tue, 09 Feb 2010 00:22:32 +0000</pubDate>
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