John Paczkowski

Recent Posts by John Paczkowski

Well, at Least Someone’s Making Money Off Twitter

dellguy1-150x150Dell generated some $61.1 billion in revenue last year and $57 billion the year before.

And of that $118.1 billion, $6.5 million was generated by Twitter promotions.

Which is nothing. Don’t get me wrong; it’s certainly interesting that Dell pays enough attention to the social media space that it can accurately track the sales leads generated by services like Twitter. And it is, perhaps, worth noting that the company’s leadership describes Twitter as a “very vibrant channel for us and it’s growing aggressively.”

But $6.5 million over two years? That’s not exactly going to push Dell (DELL) past Hewlett-Packard (HPQ) and Acer in worldwide sales of PCs, is it?