John Paczkowski

Recent Posts by John Paczkowski

AT&T, Verizon Drop “There’s a Map for That” Suits

misift1Evidently, AT&T has finally realized that the public relations blowback from its complaints about Verizon’s “There’s a Map for That” and “Island of Misfit Toys” commercials is doing more damage to its brand than the ads themselves. This morning, AT&T (T) and Verizon (VZ) agreed to dismiss a lawsuit over the ads, which AT&T said misled consumers into thinking that the carrier doesn’t offer wireless service in large portions of the country.

The dismissal comes two weeks after a court ruled that while Verizon commercials might be “sneaky,” they were not really deceptive. Seems the “irreparable harm” AT&T claimed to have suffered as a result of the ads wasn’t so irreparable after all.

Both companies declined comment on the matter beyond the dismissals themselves, which are embedded below. Verizon did note, however, that it has begun running a new commercial that features the maps at issue in the suit.