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If Kindle Is Selling So Well, How About Giving Us Some Sales Data?

by John Paczkowski
Posted on November 30, 2009 at 1:20 PM PT

Print Post to Twitter

imagesNovember isn’t quite over, but Amazon is already calling it the “best sales month ever” for its Kindle e-reader. “Kindle is…flying off the shelves faster than any other product Amazon sells,” the retailer said in a celebratory press release this morning. “[It's] the most wished for, the most gifted, and the number one bestselling product across all product categories on Amazon.”

Impressive. So how many Kindles did Amazon (AMZN) sell during this “best sales month ever”? Well, that’s tough to say since the company didn’t provide any sales figures to support its claim.

Fact is, Amazon has never released Kindle sales data. As CEO Jeff Bezos said during the company’s last earnings call, “I’m not sure we will ever reveal all the numbers. Our point of view is that there is a competitive advantage to keeping the numbers close.”

Point taken. That said, it’s tough to take these “Holy Crap! Look at All The Kindles We Sold!” pronouncements seriously without hard numbers. Quantitative claims typically carry a lot more weight when they’re supported by quantitative specifics.

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  • Fred Hamranhansenhansen
    I've seen novelty toilet tissue that had better printing on it than the Kindle.
  • To stockholders, "The good news is that we've sold ever one we made. The bad news is that we only made five..."
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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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