Bing Back With a Bang
by John Paczkowski
Posted on November 11, 2009 at 9:52 AM PT
Looks like Bing’s September market share decline (as calculated by Hitwise) was more an anomaly than anything else. According to the latest figures from Hitwise, Bing’s share of the search market increased seven percent in October to 9.57 percent, evidently at the expense of both Google (GOOG) and Yahoo (YHOO). The search market share for both companies declined by one percent, Google’s to 70.60 percent and Yahoo’s to 16.14 percent. (See table below; click to enlarge.)
Good news for Microsoft (MSFT). Clearly, Bing’s traffic is not yet leveling out. That said, it should be noted that according to comScore (SCOR), whose search data are most highly regarded by Wall Street, Bing never lost search market share in the U.S.
Comments
Sorry, couldn’t resist, but – seems like you’ve been dying to write that headline! But I’m a bit disappointed, you could’ve kicked it up one more notch: “Bada-Bing! Bing Back with Bang”
Posted by Kevin Bourke at November 11th, 2009 at 10:31 amHow much traffic is driven because of the Windows 7 release window? Any Windows 7 searches will eventually land you at Microsoft.com, and the search bar at the top of that page belongs to Bing, which gets credit for follow-on searches.
Posted by Gary Maxwell at November 11th, 2009 at 1:01 pm