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Bing Back With a Bang

by John Paczkowski
Posted on November 11, 2009 at 9:52 AM PT

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548513149_F8DJk-S-150x150Looks like Bing’s September market share decline (as calculated by Hitwise) was more an anomaly than anything else. According to the latest figures from Hitwise, Bing’s share of the search market increased seven percent in October to 9.57 percent, evidently at the expense of both Google (GOOG) and Yahoo (YHOO). The search market share for both companies declined by one percent, Google’s to 70.60 percent and Yahoo’s to 16.14 percent. (See table below; click to enlarge.)

Good news for Microsoft (MSFT). Clearly, Bing’s traffic is not yet leveling out. That said, it should be noted that according to comScore (SCOR), whose search data are most highly regarded by Wall Street, Bing never lost search market share in the U.S.
hitwise

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  • Sorry, couldn't resist, but - seems like you've been dying to write that headline! But I'm a bit disappointed, you could've kicked it up one more notch: "Bada-Bing! Bing Back with Bang"

    ;-)
  • How much traffic is driven because of the Windows 7 release window? Any Windows 7 searches will eventually land you at Microsoft.com, and the search bar at the top of that page belongs to Bing, which gets credit for follow-on searches.
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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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