Wiif
by John Paczkowski
Posted on October 29, 2009 at 8:35 AM PT
No doubt about it now, the Wii’s appeal is beginning to wane. Reporting first-half earnings this morning, Nintendo said it sold just 5.75 million of its flagship gaming consoles, a massive decline from the 10 million sold during the same period last year.
As a result, Nintendo’s operating profit fell 52 percent to 64 billion yen, missing the company’s own forecast of 100 billion yen, as well as estimates of analysts, who were expecting 90 billion.
That shortfall prompted Nintendo to cut projections on Wii sales for the year to 20 million from 26 million. Thursday, the company also slashed its profit forecast for the year by almost a quarter to $2.6 billion. That’s 18 percent less than last year and nearly 25 percent less than the 300 billion yen it had earlier projected.
This despite a recent Wii price cut intended to drive sales of the device. Clearly, something more is needed here. Said Barclays analyst Mia Nagasaka: “Nintendo needs to build up a sales-promotion scheme or introduce a new product to drive its earnings.”
