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Imaginary Demand for Mythical Apple Tablet Exceeds All Estimates

by John Paczkowski
Posted on September 23, 2009 at 1:06 PM PT

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aapl_tabletThough it’s not available for purchase and its specs and form factor aren’t yet known, Apple’s mythical tablet device is in high demand. In fact, according to an RBC Capital/ChangeWave survey, many of us would buy one, given the opportunity and the right price.

“A significant number of buyers–21 percent (3,100 respondents)–would be interested in purchasing a Mac tablet priced at $500-700,” RBC analyst Mike Abramsky wrote in a message to clients this morning. He noted as well that this is far above the nine percent who professed to be interested in the original iPhone in an April 2007 survey. The promising early interest illustrates the market opportunity for a Mac-based tablet, Abramsky said.

Assuming, of course, Apple (AAPL) plans to bring one to market.

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  • I think I read somewhere that the people surveyed had recently bought a Mac. That would spin the results a little.

    Abramsky has totally changed his outlook regarding Apple.
  • While I completely agree with the conclusion (here's a recent post on how an Apple Tablet can re-boot the book market: http://bit.ly/zOoEu), I have got to say that Abramsky's track record is closer to the broken clock - right twice a day - than pristine time piece.

    He seems to piggyback on whatever conventional wisdom is for the moment and overlays numbers that make it (seem) so.

    When CW was that Apple had premium products targeted at consumers in an economy where consumers presumably would not spend or default to cheap, he slammed them, failing to analyze why Apple could rise above in a market where wheat quickly gets separated from chaff.

    Hence, he's not exactly the barometer I would take my measures from.

    Mark
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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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