Intuit Acquires Mint for a Mint [CONFIRMED]
by John Paczkowski
Posted on September 14, 2009 at 7:09 AM PT
The TechCrunch 50 hasn’t even begun yet and already it’s making news. Online personal finance site Mint, which took top prize at the event in 2007, has evidently been acquired by Intuit. Price: A reported $170 million.
A nice, easy exit for Mint, which might have been the next Intuit–had it stayed the course and remained independent. But above all, a savvy move for Intuit (INTU), which has neutralized a growing threat to its Quicken Online and absorbed Mint’s 1.4 million registered users and their $47 billion in assets. Seems that “doesn’t-make-me-scoff-out-loud business plan” that Kara Swisher once noted, worked out quite well for Mint.
Below, Swisher’s January 2008 interview with Mint founder and CEO Aaron Patzer.
UPDATE: Patzer has confirmed the acquisition from the TechCrunch 50 stage. The price is indeed $170 million.
