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Pre-Mature Elaboration: Sprint Cancels Palm Pre Offer

by John Paczkowski
Posted on September 8, 2009 at 2:00 PM PT

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KEYSTONE KOPSIf there’s a Guinness World Record for shortest-lived promotional offer by a wireless carrier, Sprint’s (S) surely a front-runner for it.

Just six or so hours after offering a $100 service credit to new subscribers who purchase a Palm (PALM) Pre and port their numbers over from another carrier, Sprint canceled it. Here’s the company’s official statement on the matter:

“After further internal review today, the offer of a port-in service credit of $100 to new customers who buy the Palm Pre has been pulled, because it was put into the system in error.”

 
The company tells me it will honor its obligation to anyone who purchased a Pre during the brief window in which this offer was open.

Remarkably, the offer page is still live on Sprint’s site as I write this. Unbelievable. What a Keystone Kops-style marketing blunder.

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  • Sounds like a great way to earn some bad publicity and frustrate your sales force.

    Obviously there seems to be difference of opinion in terms of promotions.
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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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