The Chips Are Up
by John Paczkowski
Posted on August 31, 2009 at 12:24 PM PT
Could the global semiconductor industry be heading for a much anticipated recovery? It’s starting to look that way. Chip sales rose in July for the fifth consecutive month on a month-to-month basis, according to the trade group, Semiconductor Industry Association. Which is not to say sales are robust; down 18.2 percent year-over-year, they’re abysmal, but they are showing continuing signs of recovery.
“The fifth-consecutive month of sequential increases in semiconductor sales reflects improving demand in the consumer sector,” SIA President George Scalise said in a statement. “Sales of consumer products such as netbook PCs and cell phones are supporting the modest recovery in demand that is now under way. Purchases of Information Technology products by the enterprise sector continue to be tempered by caution and longer replacement cycles. There is also evidence of a return to seasonal industry patterns.”
Great news, coming as it does after the chip industry’s seemingly endless procession of bad. Certainly, it’s reassuring that the SIA sees “evidence” of a return to normal sales patterns, even if they are at a lower level. The semiconductor sector is typically among the first industries to recover ahead of a broader market turnaround. This latest report suggests we may be at the beginning of just that or at least at an inflection point where the uncertainty in consumer and enterprise technology markets that’s been such a drag on the industry begins to abate.
