John Paczkowski

Recent Posts by John Paczkowski

QOTD

“We weren’t trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don’t have to look you in the face. The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.”

Gary Koepke, co-founder and executive creative director at Modernista, the agency responsible for the Palm Pre’s ad campaign