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Facebook: 250 Million Users. If Only We Could Monetize Them…

facebooksearch-150x109In August 2008, Facebook claimed 100 million monthly active users worldwide. By April 2009, the social-networking outfit doubled that number. Today, Facebook tells us it has reached 250 million monthly active users.

Fifty million new users in under four months: Impressive.

“For us, growing to 250 million users isn’t just an impressive number; it is a mark of how many personal connections all of you have made, and how far we at Facebook have to go to extend the power of connection to the billions of people around the world,” CEO Mark Zuckerberg wrote in a post to the company blog.

If Facebook is able to maintain its growth, it will easily hit 300 million users before the end of the year, perhaps as early as November. And as a recent study from Nielsen Online found, users are spending increasingly more time on the site. Americans spent an average of four hours, 39 minutes and 33 seconds on the site in June–significantly more than any other Web site.

Clearly, Facebook is a lot more than “the flavor of the month,” as News Corp. (NWS) chairman and owner of rival MySpace (and this site) Rupert Murdoch once called it. But how long before it’s able to turn its popularity into profit befitting its user base?

Comments

  1. facebook ads are some of the worst anywhere, only slightly less spammy than myspace’s ads

    for all the money and ‘talent’ at facebook you’d think they’d have a better way to monetize

    proves that zuckerburg has no clue really, he just rode the fad

    Posted by Sam Harrison at July 16th, 2009 at 1:09 pm

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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