iPhone 3GS Launch AT&T’s “Best-Ever Sales Day” [Internal Memo]
by John Paczkowski
Posted on July 2, 2009 at 9:36 AM PT
It took Apple (AAPL) and AT&T (T) 74 days to sell the first million iPhones back in 2007. This year it took just three. No wonder AT&T is crowing about first-day sales. In an all-hands memo to employees this week, the carrier, which sold “hundreds of thousands” of iPhones during its pre-order process, said first-day sales of the 3GS were off the charts. The memo, below.
iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.
Here’s a look at some of the milestones we achieved:
- Best-ever sales day in our retail stores
- Second-largest traffic day in our retail stores
- Most transactions processed via our IT systems in a single day
- Most upgrade eligibility checks in a single day
- Largest order day in att.com history
- Largest features sales day in att.com history
On this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008–all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.
[Image credit: Gizmodo]
