John Paczkowski

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An Hour and 14 Minutes on Apple.com? Wow. Try Spending That on Dell’s Web Site Without Falling Asleep.

July 1, 2009 at 5:20 am PT

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nielsenHere’s an interesting metric: Apple’s Web site last month drew more than 55.7 million unique visitors, more than the site of any other computer hardware manufacturer, according to a report released this week by Nielsen Online. The number of Apple (AAPL) visitors was more than double that of Hewlett-Packard (HPQ), which drew 21.9 million people, and triple Dell’s (DELL), which drew 16.8 million. May visitors to Apple’s Web site spent an average of an hour and 14 minutes on it.

Not much of a surprise here, I suppose, given the level of anticipation that typically accompanies the release of a new iPhone. Nielsen says “anticipatory buzz” for the iPhone 3GS was near-deafening. “The new iPhone 3G S sent blog mentions up 1,226 percent week-over-week on June 8, the day of the announcement. After the initial announcement, buzz dipped but again picked up after the phone became available to consumers on June 19, with blog mentions more than doubling compared to the week prior.” The chart, below (click to enlarge):

iphone_blog_mentions

Tagged with: announcement, Apple, Apple.com, blog, computer, consumers, Dell, digital, hardware, Hewlett-Packard, HPQ, Internet, iPhone 3Gs, John Paczkowski, manufacturer, Nielsen Online, report, unique visitors, Web site

comments so far. Add yours.

  • http://allthingsd.com/ Dave Barnes

    Not sure about these stats.
    If they include discussions.apple.com (and I am sure they do) then they include all the time people spend troubleshooting problems (both submitting problems and helping people solve them).

  • Donald Cutting

    One does not fall asleep on Dell’s website…One spends an hour and 14 minutes attempting to interpret and understand the tech support from Mumbai.

  • http://allthingsd.com/ Eric Welch

    LOL Donald C. Dell’s website has been a nightmare to navigate compared to Apple’s when selecting and configuring hardware. But then, Dell offers a vast array of options (of which I’m sure the more there are the more the law of diminishing returns applies).

    As for support time spent on the site, that’s probably true, as well as on the Developer’s section if that is the case. (Downloading the 1.2 gig free developer tools probably contributes to the statistics if the developer section is included.)

    But would that not be the case for all the sites?

  • Richard Clifford

    Apple’s excellent movie trailers page at http://www.apple.com/trailers is a good reason for some of this success. I find it by far and away the best place to see them on the web.