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iPhone 3GS–The S Is for “Shortage”

by John Paczkowski
Posted on June 29, 2009 at 7:27 AM PT

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iphone3gsavailaThe iPhone 3GS has been on the market just 10 days now, and already a growing number of Apple (AAPL) stores around the country are running short of the device. It seems that demand for the 3GS, which topped one million units sold its first weekend at market, has exceeded even the company’s presumably aggressive targets.

At the time of this writing, Apple’s iPhone availability widget (pictured) is showing shortages of various iPhones at Apple stores across the United States. The device is completely sold out in states like Alabama, Delaware and Kentucky, where Apple (AAPL) has a limited retail presence. In others, its availability varies, though there seems to be higher demand for black phones than white.

An impressive performance, particularly at a time when consumers are inclined to be more frugal than usual.

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  • Mike Lane
    Not a surprise at all in these "frugal" times - the iphone serves so many functions as the most sophisticated handheld computer in the market. It is deemed a necessity by many, especially in these times. It is a computer, a tool for fast web access, email, messaging, and entertainment all rolled into one - features and performance that even in a down economy, people turn to not only as a diversion, but to enrich their lives, and their personal and work performance/efficiency.
  • Stewart Midwinter
    I'm unable to reproduce your results. All of the states I check show stock in most stores. I suggest that your analysis is either incorrect or outdated.
  • Inventory must have been updated this afternoon. At the time the post was written availability was exactly as I described it.
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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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