Comments on: Google and the Evolution of Search II: Cheating the System http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/ by John Paczkowski Sat, 11 Feb 2012 19:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Elbert McQuiller http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8284 Elbert McQuiller Sat, 06 Jun 2009 18:19:36 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8284 If I were Google's legal counsel, I would encourage them to stop discussing issues like this in the public domain. However, I would encourage the continued use of human feedback loops as discussed in the first interview. Google may need to leverage diverse segments or sub-markets as opposed to merely broad geographic "locales." This would have the dual purpose of improving intended search results and mitigating the subjectivity of the kind of manual intervention described in the second interview. www.MyBlackNetworks.com If I were Google’s legal counsel, I would encourage them to stop discussing issues like this in the public domain. However, I would encourage the continued use of human feedback loops as discussed in the first interview. Google may need to leverage diverse segments or sub-markets as opposed to merely broad geographic “locales.” This would have the dual purpose of improving intended search results and mitigating the subjectivity of the kind of manual intervention described in the second interview.

http://www.MyBlackNetworks.com

]]> By: Elbert McQuiller http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8283 Elbert McQuiller Sat, 06 Jun 2009 18:02:38 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8283 These interviews (in particular the discussion regarding human intervention) may serve as a roadmap for future antitrust litigation. The relative subjectivity of the manual intervention compared to the "objective" algorithms serves as a salient reminder of how Google wields its dominant market power in a way that organizes the Web in the manner Google chooses. These interviews (in particular the discussion regarding human intervention) may serve as a roadmap for future antitrust litigation. The relative subjectivity of the manual intervention compared to the “objective” algorithms serves as a salient reminder of how Google wields its dominant market power in a way that organizes the Web in the manner Google chooses.

]]> By: Marcis Gasuns http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8240 Marcis Gasuns Fri, 05 Jun 2009 17:08:41 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8240 Who cares about pagerank, when we get no response on questions like http://www.google.com/support/forum/p/Webmasters/thread?tid=127c43dcb0d333ac&hl=en Sincerely, M.G. Who cares about pagerank, when we get no response on questions like http://www.google.com/support/.....#038;hl=en
Sincerely,
M.G.

]]> By: Google and the Evolution of Search III: What’s Next in Search? Much, Much Better Search | John Paczkowski | Digital Daily | AllThingsD http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8222 Google and the Evolution of Search III: What’s Next in Search? Much, Much Better Search | John Paczkowski | Digital Daily | AllThingsD Fri, 05 Jun 2009 13:01:29 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8222 [...] II: Cheating the System — Google software engineer Matt Cutts [...] [...] II: Cheating the System — Google software engineer Matt Cutts [...]

]]> By: Internet Marketing, Strategy & Technology Links – June 5, 2009 « Sazbean http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8219 Internet Marketing, Strategy & Technology Links – June 5, 2009 « Sazbean Fri, 05 Jun 2009 12:03:27 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8219 [...] Google and the Evolution of Search II: Cheating the System [Digital Daily] (All Things Digital) [...] [...] Google and the Evolution of Search II: Cheating the System [Digital Daily] (All Things Digital) [...]

]]> By: Google and the Evolution of Search I: Human Evaluators | John Paczkowski | Digital Daily | AllThingsD http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8130 Google and the Evolution of Search I: Human Evaluators | John Paczkowski | Digital Daily | AllThingsD Thu, 04 Jun 2009 18:00:28 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8130 [...] Scott Huffman, who oversees the company’s search evaluation team. Senior Google software engineer Matt Cutts appears tomorrow. And Google Fellow Amit Singhal wraps up the series on [...] [...] Scott Huffman, who oversees the company’s search evaluation team. Senior Google software engineer Matt Cutts appears tomorrow. And Google Fellow Amit Singhal wraps up the series on [...]

]]> By: andreas ramos http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8105 andreas ramos Thu, 04 Jun 2009 13:50:47 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8105 These interviews show that it's the quality of the page, not the SEO on the page, that counts. A website can be SEOed to the gills, but Google's ten thousand Quality Raters evaluate it and if they don't like it, Google engineers write new filters to block it. Google uses humans, not software, to evaluate sites. The software does the heavy work: the indexing of billions of pages. But "bad" pages creep into the top results: either the filter was poor, the page is spam, or the page uses SEO tricks. So humans look at the top results, evaluate these, and the filters are adjusted. As for bad pages, these are pushed down (Matt Cutts admits that in today's interview.) This means that much of what passes for SEO (keyword density, page rank, back links, etc. has a limited value: it can get a page INTO the index and it can bring a page up in ranking, but the Google Quality Raters will look at the page and evaluate not on the keyword density, meta-tags, etc., but on the quality, which means navigational, informational, or transactional criteria. yrs, andreas andreas.com These interviews show that it’s the quality of the page, not the SEO on the page, that counts. A website can be SEOed to the gills, but Google’s ten thousand Quality Raters evaluate it and if they don’t like it, Google engineers write new filters to block it.

Google uses humans, not software, to evaluate sites. The software does the heavy work: the indexing of billions of pages. But “bad” pages creep into the top results: either the filter was poor, the page is spam, or the page uses SEO tricks. So humans look at the top results, evaluate these, and the filters are adjusted. As for bad pages, these are pushed down (Matt Cutts admits that in today’s interview.)

This means that much of what passes for SEO (keyword density, page rank, back links, etc. has a limited value: it can get a page INTO the index and it can bring a page up in ranking, but the Google Quality Raters will look at the page and evaluate not on the keyword density, meta-tags, etc., but on the quality, which means navigational, informational, or transactional criteria.

yrs,
andreas
andreas.com

]]> By: Google and the Evolution of Search II: Cheating the System [Digital Daily] | techclack.com http://digitaldaily.allthingsd.com/20090604/google-and-the-evolution-of-search-ii-cheating-the-system/comment-page-1/#comment-8100 Google and the Evolution of Search II: Cheating the System [Digital Daily] | techclack.com Thu, 04 Jun 2009 12:50:34 +0000 http://digitaldaily.allthingsd.com/?p=18668#comment-8100 [...] from: Google and the Evolution of Search II: Cheating the System [Digital Daily] var AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var [...] [...] from: Google and the Evolution of Search II: Cheating the System [Digital Daily] var AdBrite_Title_Color = ’0000FF’; var AdBrite_Text_Color = ’000000′; var [...]

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