Comments on: CES to Give Apple 25,000 Square Feet of Free Advertising http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/ by John Paczkowski Sun, 12 Feb 2012 04:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: D. Frakes http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/comment-page-1/#comment-7691 D. Frakes Mon, 25 May 2009 23:00:15 +0000 http://digitaldaily.allthingsd.com/?p=18124#comment-7691 People frequently neglect to mention a couple things when reporting on "CES vs. Macworld": 1) Macworld Expo is a consumer event; consumers can attend every part of it. CES is an event for media, retailers, and distributors; consumers can't attend any part of it. (It seems many vendors don't realize that this distinction exists, either.) 2) Macworld Expo has a large conference component. There are scores and scores of classes, presentations, and discussions for consumers and IT folks -- stuff Mac users couldn't get even if they could attend CES. In other words, CES/Macworld is not a zero-sum game, and it's not an easy decision for an informed vendor to choose one over the other, as they'll reach different people at each event. (Disclaimer: my employer is owned by the same parent company as Macworld Expo, though we're independent business units.) People frequently neglect to mention a couple things when reporting on “CES vs. Macworld”:

1) Macworld Expo is a consumer event; consumers can attend every part of it. CES is an event for media, retailers, and distributors; consumers can’t attend any part of it. (It seems many vendors don’t realize that this distinction exists, either.)

2) Macworld Expo has a large conference component. There are scores and scores of classes, presentations, and discussions for consumers and IT folks — stuff Mac users couldn’t get even if they could attend CES.

In other words, CES/Macworld is not a zero-sum game, and it’s not an easy decision for an informed vendor to choose one over the other, as they’ll reach different people at each event.

(Disclaimer: my employer is owned by the same parent company as Macworld Expo, though we’re independent business units.)

]]> By: CES to Give Apple 25,000 Square Feet of Free Advertising [Digital Daily] | The Absolute Best Hamburger & Ground Beef Recipes Blog http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/comment-page-1/#comment-7687 CES to Give Apple 25,000 Square Feet of Free Advertising [Digital Daily] | The Absolute Best Hamburger & Ground Beef Recipes Blog Mon, 25 May 2009 22:13:58 +0000 http://digitaldaily.allthingsd.com/?p=18124#comment-7687 [...] the original: CES to Give Apple 25,000 Square Feet of Free Advertising [Digital Daily] Share and [...] [...] the original: CES to Give Apple 25,000 Square Feet of Free Advertising [Digital Daily] Share and [...]

]]> By: Dan Moren http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/comment-page-1/#comment-7588 Dan Moren Fri, 22 May 2009 14:41:53 +0000 http://digitaldaily.allthingsd.com/?p=18124#comment-7588 To be fair, there's really no reason to leave CES to go to Macworld next year, because IDG <a href="d6a00a6c" rel="nofollow">announced in March</a> that they're pushing Expo to February. To be fair, there’s really no reason to leave CES to go to Macworld next year, because IDG announced in March that they’re pushing Expo to February.

]]> By: TechKive » Blog Archive » CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/comment-page-1/#comment-7587 TechKive » Blog Archive » CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] Fri, 22 May 2009 14:09:02 +0000 http://digitaldaily.allthingsd.com/?p=18124#comment-7587 [...] original here: CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] Share and [...] [...] original here: CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] Share and [...]

]]> By: Dave Barnes http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/comment-page-1/#comment-7585 Dave Barnes Fri, 22 May 2009 13:53:34 +0000 http://digitaldaily.allthingsd.com/?p=18124#comment-7585 "It's dead, Jim" “It’s dead, Jim”

]]> By: CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] | techclack.com http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/comment-page-1/#comment-7584 CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] | techclack.com Fri, 22 May 2009 13:50:59 +0000 http://digitaldaily.allthingsd.com/?p=18124#comment-7584 [...] from:  CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] var AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var [...] [...] from:  CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] var AdBrite_Title_Color = ’0000FF’; var AdBrite_Text_Color = ’000000′; var [...]

]]> By: CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] | test blog http://digitaldaily.allthingsd.com/20090522/ces-to-give-apple-25000-sq-ft-of-free-advertising/comment-page-1/#comment-7582 CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] | test blog Fri, 22 May 2009 13:42:15 +0000 http://digitaldaily.allthingsd.com/?p=18124#comment-7582 [...] Go here to see the original:  CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] [...] [...] Go here to see the original:  CES to Give Apple 25,000 Sq Ft of Free Advertising [Digital Daily] [...]

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