CES to Give Apple 25,000 Square Feet of Free Advertising
by John Paczkowski
Posted on May 22, 2009 at 4:55 AM PT
If Macworld isn’t on its last legs after Apple’s withdrawal from the event, the Consumer Electronics Association is clearly hoping the annual Apple-only convention soon will be. CEA, which hosts the Consumer Electronics Show in Las Vegas every January, said Thursday that it is expanding the amount of show floor space dedicated to Apple. Once just a paltry 4,000 square feet, the iLounge Pavilion now maxes out at 25,000 square feet. Once populated with iPod, iPhone, and Mac applications and accessories, the Pavilion will this year feature a section for iPhone apps.
Such a drastic expansion of Apple-related show floor space will no doubt inspire speculation that the Mac maker plans to put in an appearance at CES. But that seems unlikely given the company’s reasons for bowing out of Macworld. “Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers,” the company said at the time. “The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.”
In any event, this is unfortunate news for Macworld and IDG, the publishing company that runs it. Without Steve Jobs or even Apple (AAPL) to help it upstage CES as Macworld has done in some years past, the event has far less to offer attendees and presenters than before. Certainly, no one is going to be decamping from Vegas in the middle of CES this year to hit Macworld. There’s no reason to. And with CES ramping up its efforts to woo Apple accessory manufacturers and retailers, well, things aren’t looking too good for Macworld, are they?
PREVIOUSLY:
- Apple Investors: “Philnote” Just Doesn’t Have the Same Ring to It
- Oh My God, They Killed Macworld! You Bastards!
- Macworld Without Steve? That’s Like “Baywatch” Without Hasselhoff
Comments
“It’s dead, Jim”
Posted by Dave Barnes at May 22nd, 2009 at 6:53 amTo be fair, there’s really no reason to leave CES to go to Macworld next year, because IDG announced in March that they’re pushing Expo to February.
Posted by Dan Moren at May 22nd, 2009 at 7:41 amPeople frequently neglect to mention a couple things when reporting on “CES vs. Macworld”:
1) Macworld Expo is a consumer event; consumers can attend every part of it. CES is an event for media, retailers, and distributors; consumers can’t attend any part of it. (It seems many vendors don’t realize that this distinction exists, either.)
2) Macworld Expo has a large conference component. There are scores and scores of classes, presentations, and discussions for consumers and IT folks — stuff Mac users couldn’t get even if they could attend CES.
In other words, CES/Macworld is not a zero-sum game, and it’s not an easy decision for an informed vendor to choose one over the other, as they’ll reach different people at each event.
(Disclaimer: my employer is owned by the same parent company as Macworld Expo, though we’re independent business units.)
Posted by D. Frakes at May 25th, 2009 at 4:00 pm