You Can Almost Feel the Panic at Palm, Can’t You?
by John Paczkowski
Posted on March 12, 2009 at 10:42 AM PT
Looks like Apple will hold a special event in March, after all–but its focus won’t be on desktops. This morning the company distributed invitations for a March 17 gathering at its Cupertino Town Hall to discuss the iPhone OS 3.0 and an updated software development kit. The event, which comes a little more than a year after the company first showed off the iPhone SDK, will be hosted by iPhone software vice president Scott Forstall and iPhone product marketing chief Greg Joswiak. Apple (AAPL) CEO Steve Jobs, who is on medical leave from the company, is not expected to attend.
The announcement of an impending update to the iPhone OS will doubtless cause tremors of fear over at Palm (PALM), which now may end up launching its new Pre smartphone in the shadow of an even more formidable rival. Just breathe into the paper bag and count to ten, Ed …
Comments
Apple is establishing an impressive ability to deliver updates on a regular schedule. iPhone 2.0 was previewed March 6 2008. Then the iPhone 3G was announced at the beginning of June.
That’s important in a contract-oriented market like mobile phones. Your contract is up? You don’t have to leave the platform to get something new.
Posted by Brendan Walsh at March 12th, 2009 at 11:57 am