Global Internet Audience Large, Prefers Google
by John Paczkowski
Posted on January 23, 2009 at 12:21 PM PT
It’s a watershed moment for the Internet. Digital research outfit comScore reports that total global Internet audience topped one billion for the first time in December. The Asia-Pacific region accounted for 41 percent of that number, followed by Europe with 28 percent, North America with 18 percent and the remainder spread across Latin America, the Middle East and Africa.
“[This is] a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat,” comScore (SCOR) CEO Magid Abraham said in a statement. “The second billion will be online before we know it, and the third billion will arrive even faster than that.”
And the majority of them will use Google (GOOG) above all others, apparently. With a reach of 77 percent of total world-wide Internet audience, the search behemoth dominated comScore’s list of Top 15 Worldwide Properties. Microsoft (MSFT) and Yahoo (YHOO) followed with 64.2 percent and 55.8 percent, respectively.
