John Paczkowski

Recent Posts by John Paczkowski

A Post-Macworld Apple Event? History Would Seem to Suggest So

Macworld 2009 is over, but the rumors that prefaced it and were then left unaddressed, remain. Two in particular: an updated iMac and a redesigned Mac mini–both of which failed to make an appearance during Phil Schiller’s Macworld keynote, though it was widely believed they would. After all, both are long overdue for a refresh. And there’s some evidence that Apple has been planning one.

The refresh may happen yet, however. Apple (AAPL) has on many occasions uncrated new products on the heels of Macworld. In February of 2008, the company announced new iPhone & iPod touch models. In February of 2006 it debuted the Intel Mac mini and iPod Hi-Fi. In January 2005 it uncrated new PowerBooks and a month later, it announced a new iPod mini and an update to iPod photo.

Clearly there’s quite a precedent for post-Macworld announcements, and in all likelihood this year will see a few as well. Certainly, an Apple desktop event later this month or in early February would be an elegant way for the company to dovetail the official release of iLife ’09 with some new desktop hardware, celebrate the 25th anniversary of the Macintosh and prove once and for all that it doesn’t need Macworld to publicize new product releases.