John Paczkowski

Recent Posts by John Paczkowski

QOTD

There are many words that characterize Apple under the second reign of Steve Jobs: resurgent, exciting, innovative, successful. I’d add one more to that list: fearless. Most large corporations are afraid of change. Successful product lines, business plans, and especially brands are milked for every penny. And when there’s nothing left, when the thing’s been beaten into the ground until not a single ounce of value remains, only then will corporations reluctantly move on….Over the past decade, Apple has been using a different playbook. In Apple’s estimation, the best time to kill off a successful product or brand is “as soon as possible.” Dropping a winner means creating a new winner to replace it.”

Ars Technica’s John Siracusa on Apple’s recent Macworld exit