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Palm New-ness: A Target Price of Zero

We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”

– In 2006, Palm CEO Ed Colligan utters the words he’d be choking down two years later.

The invitation-only event Palm plans to hold during the 2009 Consumer Electronics Show in early January promises “all that Palm New-ness you’ve been waiting for”–“new-ness” presumably referring to the company’s new Nova operating system and the first line of products to run on it. And after five straight quarterly losses and a year in which it lost two-thirds of its market value, Palm (PALM) best deliver on that promise. Because Wall Street is fast losing its patience with the much diminished handset maker, which, according to Gartner (IT), holds a paltry 2.1 percent of the smartphone market. Indeed, Canaccord Adams analyst Peter Misek essentially threw in the towel on the company Wednesday slapping Palm with a Sell rating at a target price of zero.

“Due to increased competition in the industry, Palm has lost its place as a leading smartphone manufacturer and has gradually become less relevant as more competitors have introduced more innovative smartphone devices,” Misek explained. “The company is financially distressed and lacks any viable future catalysts which could help restore profitability…. We believe that Palm has become largely irrelevant in the smartphone space due to a series of strategic errors and poor execution. With very little balance sheet flexibility to mount a comeback, we believe that Palm shares remain a very risky bet, even at current valuation levels.”

Ouch.

Clearly, Misek doesn’t put much faith in the Palm New-ness that will be on display at CES next month. But there are others who do. Said Mike Bell, a 16-year Apple (AAPL) veteran who joined Palm last year: “I’m fundamentally convinced we’re onto something huge. Some of the stuff we’re working on here is mind-blowing–better than anything I’ve seen before.”

Hard to believe, given what we’ve seen from Palm these past few years. But perhaps Bell’s right. We’ll find out next month.

Comments

  1. There was a time when it was feared that Windows CE would render Palm irrelevant. The mythology that Microsoft executes flawlessly and that the original Palm OS was outdated seemed to put the company in deer in headlights mode for a good long while.

    I think they could have flooded the market with Palm OS devices in the long wait for alternatives to become stable. The first few generations of Windows CE were fun for geeks to play with but not nearly stable, fast, or well-designed enough for typical users. these devices rather than giving Microsoft a bad rep merely made HP and Dell look incompetent.

    As an original Palm user I would have been happy to have a more powerful device with the Palm OS, but without the insult of paying $600 for a device that had to be recharged every night (the original Palms after all would go for weeks even with heavy use).

    Clearly all of Palm’s opportunities are in the past at this point, and hardly due to circumstances beyond their control.

    Posted by Mac Beach at December 18th, 2008 at 1:16 pm

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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