Comments on: Spammers: Sure, Our Sales Conversion Rates Are Low, but Lead Generation Is Through the Roof http://digitaldaily.allthingsd.com/20081111/spammers-sure-our-sales-conversion-rates-are-low-but-lead-generation-is-through-the-roof/ by John Paczkowski Sun, 22 Nov 2009 10:30:50 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Frank Paolino http://digitaldaily.allthingsd.com/20081111/spammers-sure-our-sales-conversion-rates-are-low-but-lead-generation-is-through-the-roof/comment-page-1/#comment-3392 Frank Paolino Tue, 11 Nov 2008 18:23:42 +0000 http://digitaldaily.allthingsd.com/?p=8227#comment-3392 Those numbers are amazing! I am seeing a strong movement in spam towards phishing. Why? Because it is more profitable. These are crooks, trying to steal. There is no product overhead and they are able to get people to click based on fear filled messages, hinting a bank account has been compromised, for example. I fear more and more spam will be phishing attacks, as it has a higher return. The problem with phishing sites is they look almost identical to real websites. The user does not know they are NOT on the real site. Here is an explanation of how one company, Bank of America, does a good job alerting you when you are visiting their site, or if you are NOT on their actual site: http://blog.maysoft.org/blog.nsf/d6plinks/FPAO-7CWLWA Those numbers are amazing! I am seeing a strong movement in spam towards phishing. Why? Because it is more profitable. These are crooks, trying to steal. There is no product overhead and they are able to get people to click based on fear filled messages, hinting a bank account has been compromised, for example.

I fear more and more spam will be phishing attacks, as it has a higher return. The problem with phishing sites is they look almost identical to real websites. The user does not know they are NOT on the real site.

Here is an explanation of how one company, Bank of America, does a good job alerting you when you are visiting their site, or if you are NOT on their actual site:
http://blog.maysoft.org/blog.n.....PAO-7CWLWA

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