John Paczkowski

Recent Posts by John Paczkowski

Yahoo Video: You’ve Come a Long Way, Baby

The economic crisis has been as much a boon for Yahoo as a bane. Earlier this week, we noted that Yahoo’s share of the search market had increased slightly, thanks to investors obsessively checking Yahoo Finance and its Stock Message Boards. Yahoo Finance had 19.9 million unique users in the month of September, according to comScore–an all-time high for the site (see chart; click to enlarge).

It seems that morbid interest in the stock market’s decline is driving up Yahoo (YHOO) video streams, as well. The much diminished Internet major claimed 265 million video streams in September, a 56 percent increase over the 169 million it claimed in August. And that puts it in the No. 2 spot on Nielsen Online’s monthly VideoCensus. Impressive, no? Presumably, October will be even better, given the upcoming presidential election.

That said, as in search, Google (GOOG) is the one to beat in Web video. The company’s YouTube property served up an astonishing 5.3 billion streams.